How to build and automate your email list building

Building your magazine’s subscriber base via email is job #1. The tools today also let you completely automate the task of sending your stories to your subscribers. Watch this video to find out how. The creation of your email list is critical to your success. You need subscribers to find out what is going on […]

76% of readers will abandon your publication on their phone

You need to run and make sure your publication is mobile optimized… now. Another shocker as of December: Mobile browsers now make up 20% of all internet traffic. And to top it off: 60% of smartphone use is at home.

76% of readers will abandon your publication on their phone

These people won’t even bother trying to use a non-optimized site, or will turn to a competitor instead (article from Venture Beat) You need to run and make sure your publication is mobile optimized… now. Another shocker as of December: Mobile browsers now make up 20% of all internet traffic. And to top it off: […]

Should you publish issues or blog style?

There is no right or wrong way to publish. Consider whether your audience demands information as it happens (blogging) or whether curating and packaging articles into issues serves them better. It’s up to you. Below I will cover the pros and cons of using a blogging vs. issue based approach and also combining the two. […]

Should you publish issues or blog style?

There is no right or wrong way to publish. Consider whether your audience demands information as it happens (blogging) or whether curating and packaging articles into issues serves them better. It’s up to you. Below I will cover the pros and cons of using a blogging vs. issue based approach and also combining the two. […]

How to promote your website address offline

Make sure that you look in every corner of your organization to spot promotional opportunities to get the word out about your website address. Get our free guide for publishers: The Subscription Accelerator™ guide Name Email(Required) PhoneThis field is for validation purposes and should be left unchanged. Δ

Understanding reader behavior: Google Analytics

Visitors land on your online magazine every day. Make sure you understand what they like and don’t like about your publication. This will help you make decisions on how to improve the readership experience. In this video, I’m going to show you how to make decisions about what to do next with your online magazine. […]

How to choose a great web address for your magazine or news site

Find out how to quickly uncover domain names that are available and would suit your publication. If you are just starting out with an online magazine, you need to make a very important decision: what domain name you should promote to your audience. Watch this video (4:40) to find out how to find and choose […]

How to Choose a great web address for your magazine

Find out how to quickly uncover domain names that are available and would suit your publication. If you are just starting out with an online magazine, you need to make a very important decision: what domain name you should promote to your audience. Watch this video (4:40) to find out how to find and choose […]

Advertiser blogs make serious money

What if your advertisers could compete for the #1 spot on your publication’s homepage? The homepage of your news or magazine site holds great value for your advertisers, so why not let all of them claim the spot? As a bonus why not let your advertisers change their message daily or even hourly? The Camden […]

Let your advertisers blog on your homepage

What if your advertisers could compete for the #1 spot on your publication’s homepage? The homepage of your news or magazine site holds great value for your advertisers, so why not let all of them claim the spot? As a bonus why not let your advertisers change their message daily or even hourly? The Camden […]

Don’t design your online magazine… blueprint it

Grab a pencil and some paper… This story starts with a person I call the frenzied editor. Not long ago I walked into the office of this publisher who was peering over a conference room table, with about 30 white pieces of paper scattered about. What he was doing was busily sorting out what pages […]

Don’t design your online magazine… blueprint it (a how to)

Grab a pencil and some paper… This story starts with a person I call the frenzied editor. Not long ago I walked into the office of this publisher who was peering over a conference room table, with about 30 white pieces of paper scattered about. What he was doing was busily sorting out what pages […]

Profile: Dartmouth Alumni Magazine

Join Sean Plottner, the Editor of Dartmouth Alumni Magazine, and I for an inside look at running an alumni magazine at one America’s most prestigious colleges. Here is the transcript: Pete: Welcome Sean Plottner. We’re interviewing Sean Plottner. He is the editor of DAM Magazine, that is Dartmouth Alumni Magazine. It’s my favorite acronym in […]

Interview with Dartmouth Alumni Magazine – Running an online publication

Join Sean Plottner, the Editor of Dartmouth Alumni Magazine, and I for an inside look at running an alumni magazine at one America’s most prestigious colleges. It’s 26 minutes and you can download the interview (right click/Save As). Listen in: [powerpress] If you prefer to read here is the transcript: Pete: Welcome Sean Plottner. We’re […]

What platform should you use for your online magazine? (Hint: WordPress)

Why WordPress? The war for attention online is brutal. Today, you absolutely positively must do these 5 things right: 1. Open your arms to Google search: let your articles get easily found Paper doesn’t do it. Flip-book/digital mags rarely show up. iPad/Android mags don’t do it. PDF’s don’t do it very often. So what format […]

How to price your digital magazine

I see a trend. The Apple Newsstand (found within iTunes’ App Store) is now selling quite a lot of magazines and is showing price points for publications. Many are at $1.99/mo.

Your article page is more important than your homepage

Your articles are more important than your homepage. Why? Because we humans search for answers to specific questions online. And that sends us to a specific article that answers that specific question. Consider this statistic: On average (for news blogs and online publications) 70% of search and social sharing traffic lands directly on article pages This […]

Your article page is more important than your homepage

Your articles are more important than your homepage. Why? Because we humans search for answers to specific questions online. And that sends us to a specific article that answers that specific question. Consider this statistic: On average (for news blogs and online publications) 70% of search and social sharing traffic lands directly on article pages […]

What’s types of content should you publish?

Your stories are great but how to you take them further? What about audio, video, webinars and e-books? Watch this video to learn about the types of powerful content you must consider publishing. Get our free guide for publishers: The Subscription Accelerator™ guide Name Email(Required) EmailThis field is for validation purposes and should be left […]

Why should you focus your publishing efforts on the web?

(Rather watch the video this article based on? It’s at the bottom) What are the biggest benefits of publishing your magazine or news site online today? Let’s define what a web based magazine is today. If you look at the bigger publishers: Better Homes and Gardens Sports Illustrated New York Times Bostonglobe.com They are publishing on […]

Time to ditch your banner ads?

…unless you have a large community and readership. Forget ads and create products to sell Your biggest strength as a magazine or news publisher is that you have a community that is focused on your topic area and are passionate about it. If you do a good job building and interacting with your readers then […]

Banner ads won’t make you (the magazine publisher) any money

…unless you have a large community and readership. Forget ads and create products to sell Your biggest strength as a magazine or news publisher is that you have a community that is focused on your topic area and are passionate about it. If you do a good job building and interacting with your readers then […]

You must add site search to your WordPress magazine or news publication

Problem: How do you increase the number readers to your online magazine? Solution: Create articles that readers tell you they want 1. The typical way to get your publication ranking in Google search is to look at the keyword searches that are being done online (using Google Adsense which tells you the search volume for […]

Add site search to your web publication to spot trends

Problem: How do you increase the number readers to your online magazine? Solution: Create articles that readers tell you they want 1. The typical way to get your publication ranking in Google search is to look at the keyword searches that are being done online (using Google Adsense which tells you the search volume for […]

How to price your digital magazine

I see a trend. The trend is $1.99 per month. Why? Because the Apple Newsstand (found within iTunes’ App Store) is now selling quite a lot of magazines and is showing price points for publications. Many are at $1.99/mo. Web magazines (see The Magazine, The Dish) are also converting to the $1.99 per month pricing […]

How to price your digital magazine

I see a trend. The trend is $1.99 per month. Why? Because the Apple Newsstand (found within iTunes’ App Store) is now selling quite a lot of magazines and is showing price points for publications. Many are at $1.99/mo. Web magazines (see The Magazine) are also converting to the $1.99 per month pricing model and […]

What platform should you use for your online magazine? (Hint: WordPress)

Why WordPress? The war for attention online is brutal. Today, you absolutely positively must do these 5 things right: 1. Open your arms to Google search: let your articles get easily found Paper doesn’t do it. Flip-book/digital mags rarely show up. iPad/Android mags don’t do it. PDF’s don’t do it very often. So what format […]

Proper article formatting guidelines – a how to

You need to read this article on how-to firm up your article formatting guidelines. Do you want to let your contributors write and format any way they want? Do you want to spend extra time editing the formatting on submitted articles? i didn’t think so… so do yourself a favor and head over to WP-Daily and at least save this […]

Article formatting guidelines – a how to

You need to read this article on how-to firm up your article formatting guidelines. Do you want to let your contributors write and format any way they want? Do you want to spend extra time editing the formatting on submitted articles? i didn’t think so… so do yourself a favor and head over to WP-Daily […]

Why do publications fail?

Stop being in the game of numbers and change to a game of members instead – Mr. Magazine This is the publishing truth. Your publication, whether it is digital, print or made of sheets of steel… must serve, connect, and be one with your community. Publications fall down because the publisher broke the relationship with […]

Why does a publication fail?

Stop being in the game of numbers and change to a game of members instead – Mr. Magazine This is the publishing truth. Your publication, whether it is digital, print or made of sheets of steel… must serve, connect, and be one with your community. Publications fall down because the publisher broke the relationship with […]

What’s the difference between a blog and a magazine?

There is a great discussion going on on Linkedin about this question which was posed by Lorraine Phillips in the Magazine discussion group. Here is her question: Can someone define what the difference is between a “regular” blog and an online type magazine. Is it the amount of sections or different content that pull together […]

What’s the difference between a blog and a magazine?

There is a great discussion going on on Linkedin about this question which was posed by Lorraine Phillips in the Magazine discussion group. Here is her question: Can someone define what the difference is between a “regular” blog and an online type magazine. Is it the amount of sections or different content that pull together […]

How to add a display/banner ad into your WordPress sidebar

Learn how to quickly create a linked banner ad and publish it into your sidebar. This method breaks down into a few simple steps: In your Dashboard create a draft ad Page for this and future ad work Upload the display ad image and insert it into your ad page Link the image to your […]

How to build a WordPress news site

Middlebury College recently rebuilt and launched their MiddleburyCampus.com news site. Their #1 point of pain was workflow as their current news site was slow and difficult to manage. Middlebury also publishes the campus news in print every week and needed to be able to publish digital editions to match this schedule. What did they do? They turned […]

What happens when you put up a hard paywall? (a magazine mini case study)

The Times of London recently reversed themselves. They removed some of the paywall that they had put up which charges subscribers to read their news. The Times decided to offer some teaser text free of charge with their articles. All their articles were previously blocked for 2 years. So why did they do this? The […]

What happens when you put up a paywall? (a magazine mini case study)

The Times of London recently reversed themselves. They removed some of the paywall that they had put up which charges subscribers to read their news. The Times decided to offer some teaser text free of charge with their articles. All their articles were previously blocked for 2 years. So why did they do this? The […]

The Content of Your Communication is Important—Not What Carries It

The following is the introduction to my latest book #tweetsmart: 25 Twitter Projects to Help You Build Your Community (O’Reilly Media, 2012). This intro sums up my attitude toward Twitter and the perilous practice of “marketing” on Twitter. Enjoy! At nearly every conference I attend I meet people who tell me, “I have no use […]

Your magazine article page layout – Top 7 todos

The problem: Google tells us that 70% of all readers land on your article pages or blog posts and not your homepage. This is an amazing statistic and I have experienced the same. Now why does this happen? When people search, they search for something very specific. So lets pretend you published an article called […]

How to create a fabulous article in 10 minutes using video

I was talking to a couple of folks involved in real estate, a landscaper and a real estate broker. They both publish on their blog and they both realize that publishing good content is good for their business. It attracts natural Google search traffic and it builds trust with the visitors that land on their […]

How to create a fabulous article in 10 minutes using video

I was talking to a couple of folks involved in real estate, a landscaper and a real estate broker. They both publish on their blog and they both realize that publishing good content is good for their business. It attracts natural Google search traffic and it builds trust with the visitors that land on their […]

Your magazine article page layout – Top 7 todos

The problem: Google tells us that 70% of all readers land on your article pages or blog posts and not your homepage. This is an amazing statistic and I have experienced the same. Now why does this happen? When people search, they search for something very specific. So lets pretend you published an article called […]

Do you have 15 revenue streams for your magazine?

A successful Australian publisher reveals that they have no less than 15 different revenue sources for their publications. Amazing, and yes this is what you have to do today to succeed online. If you think about your readership and their interests you might well come to the conclusion that you have a community that could benefit (and […]

What is Content Marketing?

Content marketing is a hot new term in the world of marketing. And, as it is when anything new and potentially revolutionary comes along, confusion and fear about this new 12-headed-beast run rampant. I’ve heard some bewildering arguments against content marketing that were based on little more than fear and some yeah-well-my-second-cousin-the-web-geek-told-me-that-xyz reactionary belligerence. One […]

Using “Twitter Links” to Improve Your Social Media Tracking Efforts

Twitter—the wildly popular “micro-blogging” service—is making a giant impact on the internet, and joining the ranks of internet giants by doing so. If you’ve watched any cable news program in the last year, you’re probably already familiar with how it is helping to cure us all of the reckless habit of using sentences longer than […]

Boost Your Site’s Productivity with 3 Easy Updates

I realized the other day that I’ve now spent over ten years working with small business web sites. Has the internet even been around 10 years?! Was it really 13 years ago that I was ducking class and hiding in the school’s computer lab so I could “email” the fellow geek sitting at the computer […]

Three Reasons Book Publishers are Perfect for Social Media

Yes. I admit that I may be biased. My life-long interest in book publishing, my background in the industry, and my general love for books, may make me an unsuitable person to declare a particular industry most-suited to participate in the world of social media. I’ll make my quick points and leave it up to […]

Your Web Site: The Essential Hub of Your Social Media Strategy

The world is all a-buzz right now (at least my corner of the world) about social media marketing and how to make Twitter or Facebook or YouTube or LinkedIn or Digg or Bloopt work for your business. I happen to think that these services—except for Bloopt, which I just made up—CAN work for businesses in […]