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There is a great discussion going on on Linkedin about this question which was posed by Lorraine Phillips in the Magazine discussion group. Here is her question: Can someone define what the difference is between a “regular” blog and an online type magazine. Is it the amount of sections or different content that pull together […]
There is a great discussion going on on Linkedin about this question which was posed by Lorraine Phillips in the Magazine discussion group. Here is her question: Can someone define what the difference is between a “regular” blog and an online type magazine. Is it the amount of sections or different content that pull together […]
Learn how to quickly create a linked banner ad and publish it into your sidebar. This method breaks down into a few simple steps: In your Dashboard create a draft ad Page for this and future ad work Upload the display ad image and insert it into your ad page Link the image to your […]
Middlebury College recently rebuilt and launched their MiddleburyCampus.com news site. Their #1 point of pain was workflow as their current news site was slow and difficult to manage. Middlebury also publishes the campus news in print every week and needed to be able to publish digital editions to match this schedule. What did they do? They turned […]
The Times of London recently reversed themselves. They removed some of the paywall that they had put up which charges subscribers to read their news. The Times decided to offer some teaser text free of charge with their articles. All their articles were previously blocked for 2 years. So why did they do this? The […]
The Times of London recently reversed themselves. They removed some of the paywall that they had put up which charges subscribers to read their news. The Times decided to offer some teaser text free of charge with their articles. All their articles were previously blocked for 2 years. So why did they do this? The […]
The following is the introduction to my latest book #tweetsmart: 25 Twitter Projects to Help You Build Your Community (O’Reilly Media, 2012). This intro sums up my attitude toward Twitter and the perilous practice of “marketing” on Twitter. Enjoy! At nearly every conference I attend I meet people who tell me, “I have no use […]
The problem: Google tells us that 70% of all readers land on your article pages or blog posts and not your homepage. This is an amazing statistic and I have experienced the same. Now why does this happen? When people search, they search for something very specific. So lets pretend you published an article called […]
I was talking to a couple of folks involved in real estate, a landscaper and a real estate broker. They both publish on their blog and they both realize that publishing good content is good for their business. It attracts natural Google search traffic and it builds trust with the visitors that land on their […]
I was talking to a couple of folks involved in real estate, a landscaper and a real estate broker. They both publish on their blog and they both realize that publishing good content is good for their business. It attracts natural Google search traffic and it builds trust with the visitors that land on their […]
The problem: Google tells us that 70% of all readers land on your article pages or blog posts and not your homepage. This is an amazing statistic and I have experienced the same. Now why does this happen? When people search, they search for something very specific. So lets pretend you published an article called […]
A successful Australian publisher reveals that they have no less than 15 different revenue sources for their publications. Amazing, and yes this is what you have to do today to succeed online. If you think about your readership and their interests you might well come to the conclusion that you have a community that could benefit (and […]
Content marketing is a hot new term in the world of marketing. And, as it is when anything new and potentially revolutionary comes along, confusion and fear about this new 12-headed-beast run rampant. I’ve heard some bewildering arguments against content marketing that were based on little more than fear and some yeah-well-my-second-cousin-the-web-geek-told-me-that-xyz reactionary belligerence. One […]
Twitter—the wildly popular “micro-blogging” service—is making a giant impact on the internet, and joining the ranks of internet giants by doing so. If you’ve watched any cable news program in the last year, you’re probably already familiar with how it is helping to cure us all of the reckless habit of using sentences longer than […]
I realized the other day that I’ve now spent over ten years working with small business web sites. Has the internet even been around 10 years?! Was it really 13 years ago that I was ducking class and hiding in the school’s computer lab so I could “email” the fellow geek sitting at the computer […]
Yes. I admit that I may be biased. My life-long interest in book publishing, my background in the industry, and my general love for books, may make me an unsuitable person to declare a particular industry most-suited to participate in the world of social media. I’ll make my quick points and leave it up to […]
The world is all a-buzz right now (at least my corner of the world) about social media marketing and how to make Twitter or Facebook or YouTube or LinkedIn or Digg or Bloopt work for your business. I happen to think that these services—except for Bloopt, which I just made up—CAN work for businesses in […]
Coca-Cola isn’t alerted by Rickie’s Convenience Mart every time you buy an ice cold bottle after walking past their signs at the local little league field. Nike can’t run the numbers (groan) on how many times people have purchased new kicks after seeing skinnier people in their ads on the subway. And McDonald’s can’t track […]