Growing paid subscriptions with a compelling subscription page
The Texan has created an example of the perfect subscription page, with great cards, good benefits, and a compelling layou
The Texan has created an example of the perfect subscription page, with great cards, good benefits, and a compelling layou
Foreign Lobby is making the most of their content with a regular subscription, with donations, and with pay-per-post articles.
Rugby News has found a way to combine a free registration level, email-based bulk subscriptions, and advertising sponsorships into something new.
In this Paywall Podcast episode, Greg Grisolano of LandLine Media discusses the redesign that brought a legacy publication into the future.
When your content is unique, it requires tailored protection. Setting a tightly-metered paywall with easy subscriber access is the key.
Episode 11 of the Paywall Podcast looks at how a digital edition sells print subscriptions and how to take an annual conference virtual.
The Lifecycle of an All-Digital Magazine In Episode 7 of the Paywall Podcast, ZEEN101’s Jeremy Green talks to Todd Moen of Catch Magazine. The Official Journal of Flyfishing Photography and Film, Catch has been an all-digital, high-resolution publication for over a decade. In that time, the magazine has weathered every storm and survived every evolution of […]
Consider selling individual access to live stream concerts as Deutsche Grammophon does with Leaky Paywall
Knowing the waters The success of a magazine, digital or otherwise, hinges on knowing and appealing to its readers. Understanding and catering to the needs of your target demographic is vital to your publication. The Fisherman has gone all out to do just that. Fishing is, of course, a variable experience. It depends on the […]
Catch Magazine: The Official Journal of Fly Fishing Photography & Film has a ten-year history of visually stunning digital editions. The magazine’s contributors are avid fly fishers but they are, first and foremost, gifted photographers.
The Welch News, a small paper serving McDowell County, West Virginia for almost a century, nearly buckled under the weight.
“We already had a digital magazine going out once a month that people were paying for,” he says. “But we also felt that the content we put out daily was of sufficient value to people that they probably wouldn’t be completely adverse to paying for that as well.”
An Overloaded Site Total Football Analysis provides exactly what’s in the name: in-depth analysis of the current world of soccer: its leagues, its players, its tactics and strategies. It’s an embarrassment of football riches. Between the monthly magazine and the daily site content, Total Football Analysis was providing so much material that their old site […]
A Different Goal For more than 30 years, Land Line has been the publication for independent truck drivers. As a veteran publisher with close ties to the industry it serves, Land Line has a thorough and intimate knowledge of its readership. But Land Line is also a little different than most publications. Despite its wealth […]
Value & Simplicity Publishers focus their efforts on crafting valuable content for their target audiences. That’s their main purpose. But the revenue comes from making sure that people are seeing and paying for that content. Making your content easy to access gives readers more reasons to subscribe. Making the subscription process frictionless increases the likelihood […]
A Different Kind of Content All content is valuable. Fortunately, just about any kind of content can be metered. Take a look at Automobl. Automobl is a new Canadian car comparison site. Founder Paul Webster has spent a lot of time compiling data on every trim available of more than 175 cars currently on the […]
Don’t Panic! The idea of transferring your entire print subscription database to a digital edition can be terrifying for an established publication. Fortunately, you don’t have to. Just ask Louisiana Sportsman. Louisiana Sportsman has been catering to Southern fisherman and hunters for nearly 40 years. They’ve had a long time to build up a subscription […]
A Powerful Tool Email might just be the biggest direct marketing tool in your arsenal. It can also be the easiest. Studies show that readers who join your email list are 10x more likely to become paid subscribers. And getting people to join your email list doesn’t have to be difficult. In fact, most of […]
The Digital Dilemma In an increasingly digital world, it’s difficult to fathom staying afloat as a print publication. But the transition into digital hasn’t been easy either. First, there’s the slow evolution of exactly what a digital issue means (don’t worry, we have an answer for you). And then, there’s the problem of advertising. Digital […]
A Tool That Goes The Distance It shouldn’t come as news that email can be a powerful tool for publishers. Building an email list is vital because people who join your list are 10x more likely to become subscribers. But if building your email list is a kickstart for your subscriptions, managing your email list […]
Take a Bow! Many congratulations to Modern Drummer and Einstein Magazine (and if you can’t wait… see the Folio winners now). Their rockstar digital publications nabbed them a place among the prestigious Folio: Ozzie Awards, winner and finalist. Who are they? Einstein Magazine serves the Albert Einstein College of Medicine. Modern Drummer is 40 years of […]
Good Tactics for a Revered Source Track & Field News is the bible of track and field. The web-based publication reports on major events and rising stars in track and field events. More than that, Track & Field News includes an incredibly broad archive of the results and rankings of meets – worldwide, historical and […]
The Challenge: Valuable News Hidden Away The Austin Monitor is an online news publisher dedicated to the local political and business happenings of Austin, Texas. Though their content was prolific and valuable, their original hard paywall severely limited the growth of their readership. After all, it’s hard to court new readers when they can only […]
A Powerful Tool That Molds To Your Hand All on its own, Leaky Paywall is a powerful tool for increasing paid subscriptions. Just using the standard set of options and configurations allows web-based publications to increase their readership, their reach, and their social media footprint. Now, imagine what we can do if we start to […]
The Challenge: An Easy Path To More Subscriptions Military Living is a digital and print publication that de-mystifies travel for military families. In addition to its three travel guides, the website features frequent posts and updates on related topics. A digital subscription includes access to both the guides and the web content. ZEEN101 helped Military […]
Forgotten Treasures All successful publishers eventually run into the same problem: they amass a lot of amazing content that their growing body of readers never think to read. Different types of publishers have different versions of this problem. A quarterly publication may have archived a decade’s worth of back issues that new readers overlook. A […]
Tea Journey Magazine began in 2016 with the knowledge that its readers were out there. A successful Kickstarter campaign (they raised almost $100,000) gave it everything it needed to launch its digital publication as an offering to tea connoisseurs.
The Challenge: Successful Advertising For A Difficult Medium The Genesee Sun is a news source for Livingston County, New York. Conceived and launched in 2011 as a solely online and intensely local newspaper, the Sun’s income is dependent on web subscriptions and advertising. Their clever use of Leaky Paywall helped them with their subscriptions. Online […]
A Year of Effort, A Year of Reward 2017 was The Year of Modern Drummer’s Digital Magazine. Originally a print magazine with a decent news blog and articles hidden in PDFs, Modern Drummer expanded to include a true, issue-based online publication. ZEEN101’s Anvil suite of products played a significant role in the process. Over the […]
The Challenge: Staying Afloat in the Digital Waterways Small Boats Monthly – child to the broader Wooden Boat Magazine – is an all-digital, issue-based publication of three years. It features the history, designs, and denizens of the world of small hobby craft, as well as product reviews and events. Designers, builders, sailors, and adventurers can […]
Time to Celebrate ZEEN101 would like to offer our heartfelt congratulations to Einstein Magazine for their recent recognition in the prestigious Folio: Eddie & Ozzie Awards. The Folio Awards are frequently touted as the top media honor in the digital space. Einstein Magazine, the alumni publication for the Albert Einstein College of Medicine, was named […]
The Project & The Challenge: Strong Content, Low Readership The Practice is an online magazine published by Harvard Law School’s Center on the Legal Profession. It’s a valuable resource for legal professionals, full of news, analysis, and continued learning on the global practice of law. Published first in 2014, and running seven issues per volume […]
The Beat Goes On The web-based issues and subscription success of Modern Drummer magazine is getting some attention. Fully customized web issue publishing and archiving, an easy-to-manage metered paywall, and an automated iOS and Android experience, helped drive their results. Revealing insights from Bibblio a Medium Source The content-recommendation–specialists Bibblio interviewed Modern Drummer and recently published an […]
The Challenge: A Beautiful Magazine in the Digital Age Lynchburg College, a private college in Virginia, publishes a truly beautiful magazine for their alumni and community. Rich content, high-quality, high-resolution photos – it’s a biannual masterpiece. It’s not surprising that they’d want to migrate that content to the web. It’s also not surprising that they’d […]
The Challenge: Established Publication, New Era For 30 years, Military Living has been providing an invaluable tool to the military community: a set of guidebooks for military travel. Military personnel and their families are eligible for a number of travel discounts and Military Living has made that simpler with their three publications: one for hotel […]
The Project – A Proud Print History Modern Drummer is a comprehensive drumming magazine with a long history of compelling issues. Interviews with titans and rising stars, product reviews, tools and tricks of trade, reflections on the history of music – Modern Drummer has been providing the drumming brotherhood with a wealth of treasure for […]
In 18 months the Austin Monitor doubled their paid subscriptions by switching to a metered paywall. Watch this video to find out how they did it. For more information about Leaky Paywall head over to ZEEN101 Get our free guide for publishers: The Subscription Accelerator™ guide Name Email(Required) NameThis field is for validation purposes and […]
MilitaryLiving.com produces 3 printed guidebooks packed with deals for Military and ex-Military travelers. They needed a way to move all their guidebook information onto the web in order to get found in Google search, encourage guidebook sharing in Facebook, and take digital subscriptions. Watch this (6:05) video to learn how we constructed the site to […]
Bob Self (from Front and Finish Magazine), Jesse McDougall, and I discuss the problems with today’s digital publishing solutions and take a look at the new Anvil publishing platform that integrates a metered paywall, issues and apps in 1 easy to manage WordPress dashboard. The videos below are taken from our 1st Anvil Demo day […]
If you are publishing issues to the web take a look at Albert Einstein College of Medicine‘s digital magazine. They do a lot of things right. What and how they do it This WordPress site publishes real web articles and issues (not flip-book or PDFs). This let’s Google crawl and index all the articles for readers […]
Tea Journey helps consumers make informed tea selections, properly prepare fine tea and better appreciate the artisans who craft it. Just days ago enough tea enthusiasts contributed to successfully fund Tea Journey’s Kickstarter campaign. Tea Journey is now the third most funded (of 1,098) periodicals in Kickstarter history. That’s right a new magazine with a digital and […]
Prompting your readers to subscribe is important… but you don’t need to resort to brute force popups and flashing neon to encourage your visitors to join up. A metered paywall gets you half of the way there by offering a taste of your content for free… but then what? How do you set up your […]
Q: How does a digital magazine keep their site’s issues, articles, and other content easy to navigate and offer up well-crafted subscription offers? A: Using great WordPress plugins that all work together, seamlessly. Check out how Revitalization News’ subscription based magazine uses the best of what WordPress has to offer – and thrives. Oddly enough, it’s […]
The American Bar Association’s Law Practice Today (LPT) needed to get in front of it’s audience of attorneys by providing convenient apps for a better reading experience… and doing so without creating any extra workload. The problem up till now was that producing apps to go along with a publication was time consuming, exhausting, and expensive. […]
Publishing a digital magazine, newsletter, newspaper, webzine (or whatever you wan to call it) with a metered paywall in combination with live web issues is a profitable combo. Employing a metered paywall with your publication means your content is included in search engine results and is easy for your readers to share in social media. [A […]
If you are considering or implementing a metered paywall you need to read this article. The New Yorker magazine has some very compelling data about the success of it’s metered paywall. As of today they offer 6 free articles before you need to pay to subscribe. At article 4 they interrupt you to promote their […]
Knowing the value of your publication’s content is essential to long-term success – especially when your publication’s articles and stories are not readily available anywhere else. Archiving past news content and setting up a subscription level that has access to these articles is smart. Click over to Howto.Pub to see how the Austin Monitor does […]
For People’s Pundit Daily (a digital magazine), the App expense and complexity is now history. PPD uses WordPress as their publishing platform, Leaky Paywall to allow readers to read a few free articles before having to pay to subscribe, and UniPress to push all of their articles to apps (iOS and Android). Their set up is truly […]
If you are considering or implementing a metered paywall you need to read this article. The New Yorker magazine has some very compelling data about the success of it’s metered paywall. As of today they offer 6 free articles before you need to pay to subscribe. At article 4 they interrupt you to promote their […]
WordPress makes it’s easier than ever to create and charge for a digital publication on the web. But, given that apps are the preferred way to read digital content – how do you, the publisher, give readers paid access to your content in a convenient app… that doesn’t break the bank or your back? Apps […]