Category: Publisher Profile

Knowing the waters The success of a magazine, digital or otherwise, hinges on knowing and appealing to its readers. Understanding and catering to the needs of your target demographic is vital to your publication. The Fisherman has gone all out to do just that. Fishing is, of course, a variable experience. It depends on the […]

Catch Magazine: The Official Journal of Fly Fishing Photography & Film has a ten-year history of visually stunning digital editions. The magazine’s contributors are avid fly fishers but they are, first and foremost, gifted photographers.

“We already had a digital magazine going out once a month that people were paying for,” he says. “But we also felt that the content we put out daily was of sufficient value to people that they probably wouldn’t be completely adverse to paying for that as well.”

An Overloaded Site Total Football Analysis provides exactly what’s in the name: in-depth analysis of the current world of soccer: its leagues, its players, its tactics and strategies. It’s an embarrassment of football riches. Between the monthly magazine and the daily site content, Total Football Analysis was providing so much material that their old site […]

A Different Goal For more than 30 years, Land Line has been the publication for independent truck drivers. As a veteran publisher with close ties to the industry it serves, Land Line has a thorough and intimate knowledge of its readership. But Land Line is also a little different than most publications. Despite its wealth […]

Value & Simplicity Publishers focus their efforts on crafting valuable content for their target audiences. That’s their main purpose. But the revenue comes from making sure that people are seeing and paying for that content. Making your content easy to access gives readers more reasons to subscribe. Making the subscription process frictionless increases the likelihood […]

Take a Bow!  Many congratulations to Modern Drummer and Einstein Magazine (and if you can’t wait… see the Folio winners now). Their rockstar digital publications nabbed them a place among the prestigious Folio: Ozzie Awards, winner and finalist. Who are they? Einstein Magazine serves the Albert Einstein College of Medicine. Modern Drummer is 40 years of […]

Good Tactics for a Revered Source Track & Field News is the bible of track and field. The web-based publication reports on major events and rising stars in track and field events. More than that, Track & Field News includes an incredibly broad archive of the results and rankings of meets – worldwide, historical and […]

The Challenge: Valuable News Hidden Away The Austin Monitor is an online news publisher dedicated to the local political and business happenings of Austin, Texas. Though their content was prolific and valuable, their original hard paywall severely limited the growth of their readership. After all, it’s hard to court new readers when they can only […]

A Powerful Tool That Molds To Your Hand All on its own, Leaky Paywall is a powerful tool for increasing paid subscriptions. Just using the standard set of options and configurations allows web-based publications to increase their readership, their reach, and their social media footprint. Now, imagine what we can do if we start to […]

Tea Journey Magazine began in 2016 with the knowledge that its readers were out there. A successful Kickstarter campaign (they raised almost $100,000) gave it everything it needed to launch its digital publication as an offering to tea connoisseurs.

The Challenge: Successful Advertising For A Difficult Medium The Genesee Sun is a news source for Livingston County, New York. Conceived and launched in 2011 as a solely online and intensely local newspaper, the Sun’s income is dependent on web subscriptions and advertising. Their clever use of Leaky Paywall helped them with their subscriptions. Online […]

A Year of Effort, A Year of Reward 2017 was The Year of Modern Drummer’s Digital Magazine. Originally a print magazine with a decent news blog and articles hidden in PDFs, Modern Drummer expanded to include a true, issue-based online publication. ZEEN101’s Anvil suite of products played a significant role in the process. Over the […]

The Challenge: Staying Afloat in the Digital Waterways Small Boats Monthly – child to the broader Wooden Boat Magazine – is an all-digital, issue-based publication of three years. It features the history, designs, and denizens of the world of small hobby craft, as well as product reviews and events. Designers, builders, sailors, and adventurers can […]

Time to Celebrate ZEEN101 would like to offer our heartfelt congratulations to Einstein Magazine for their recent recognition in the prestigious Folio: Eddie & Ozzie Awards. The Folio Awards are frequently touted as the top media honor in the digital space. Einstein Magazine, the alumni publication for the Albert Einstein College of Medicine, was named […]

The Project & The Challenge: Strong Content, Low Readership The Practice is an online magazine published by Harvard Law School’s Center on the Legal Profession. It’s a valuable resource for legal professionals, full of news, analysis, and continued learning on the global practice of law. Published first in 2014, and running seven issues per volume […]

The Beat Goes On The web-based issues and subscription success of Modern Drummer magazine is getting some attention. Fully customized web issue publishing and archiving, an easy-to-manage metered paywall, and an automated iOS and Android experience, helped drive their results. Revealing insights from Bibblio a Medium Source The content-recommendation–specialists Bibblio interviewed Modern Drummer and recently published an […]

Q: How does a digital magazine keep their site’s issues, articles, and other content easy to navigate and offer up well-crafted subscription offers? A: Using great WordPress plugins that all work together, seamlessly. Check out how Revitalization News’ subscription based magazine uses the best of what WordPress has to offer – and thrives. Oddly enough, it’s […]

If you are considering or implementing a metered paywall you need to read this article. The New Yorker magazine has some very compelling data about the success of it’s metered paywall. As of today they offer 6 free articles before you need to pay to subscribe. At article 4 they interrupt you to promote their […]

Knowing the value of your publication’s content is essential to long-term success – especially when your publication’s articles and stories are not readily available anywhere else. Archiving past news content and setting up a subscription level that has access to these articles is smart. Click over to Howto.Pub to see how the Austin Monitor does […]