A newsletter system that saves time and smooths paid subscriber’s content access
By switching from MailChimp to flowletter, Mexico News Daily streamlined its newsletter process within WordPress, and improved their reader experience with automatic logins for subscribers. Personalized, region-specific updates also helped drive growth in both free and paid subscriptions.
This podcast (video version below) discusses how Mexico News Daily optimized its newsletter workflow by transitioning from MailChimp to flowletter. This switch allowed them to streamline their newsletter process, reducing the time spent on manually assembling newsletters by using WordPress to build and send emails. Flowletter pulls existing content, making it easy to drag and drop articles and edit details on the fly, all without navigating between platforms.
The change also improved the reader experience. Flowletter automatically logs in paid subscribers, preventing issues with content access that often lead to frustration or cancellations. Mexico News Daily also set up automated regional newsletters based on subscriber interests, leveraging WordPress categories to personalize content. These regional newsletters are sent automatically, saving further time while delivering tailored updates to subscribers.
Since implementing Flowletter, Mexico News Daily has seen significant growth in both free and paid subscriber sign-ups, underlining the value of a streamlined, reader-focused email approach.
Escuche este podcast de audio aquí: paywallpodcast.com.
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