The Challenge: Classified Ads De-Classified Advertising is often the lifeblood of a magazine, financially speaking. Whether it’s a full-page photo ad with an attached perfume sample or a veritable catalog of classified ads, advertisements are a source of income. To a certain extent, this is true of web-based publications as well. Though banner ads have […]
The Challenge: A Reason To Subscribe For more than 10 years, Soccer Coach Weekly has been the go-to digital publication for the mentors of The Beautiful Game. Replete with drills, training plans, and even personalized advice, Soccer Coach Weekly is an invaluable resource for the entire range of juvenile soccer coaches. Originally launched in 2006, […]
Un muro de pago medido es una herramienta poderosa para aumentar sus suscripciones de pago y el Leaky Paywall de ZEEN101 es muy fácil de usar. Pero incluso la herramienta más amigable y poderosa puede hacerse más efectiva con algunos consejos y trucos. Únase a nosotros en nuestro seminario web GRATUITO y aprenda a sacar el máximo partido de [...]
Tea Journey Magazine began in 2016 with the knowledge that its readers were out there. A successful Kickstarter campaign (they raised almost $100,000) gave it everything it needed to launch its digital publication as an offering to tea connoisseurs.
A Year of Effort, A Year of Reward 2017 was The Year of Modern Drummer’s Digital Magazine. Originally a print magazine with a decent news blog and articles hidden in PDFs, Modern Drummer expanded to include a true, issue-based online publication. ZEEN101’s Anvil suite of products played a significant role in the process. Over the […]
What’s Good For the Tech… WordCamp for Publishers was a treasure trove of information for the publishing space, both on the marketing and technical side. In terms of marketing, ZEEN101 learned a lot about the value of subscriptions over ads as a revenue source. The technical lessons were, well, technical but they had some broader […]
The Challenge: Strong Content, Low Readership and Subscriptions The Practice is an online magazine published by Harvard Law School’s Center on the Legal Profession. It’s a valuable resource for legal professionals, full of news, analysis, and continued learning on the global practice of law. Published first in 2014, and running seven issues per volume in […]
Una experiencia de aprendizaje El pasado mes de agosto, WordPress celebró el primer WordCamp para editores en Denver (Colorado). Organizado en el edificio Denver Post y con la asistencia de editores de todos los tamaños y formas - incluyendo gigantes como Condé Nast, el New York Times, el Boston Globe y el Chicago Sun-Times - no fue un evento que ZEEN101 [...].
The Beat Goes On The web-based issues and subscription success of Modern Drummer magazine is getting some attention. Fully customized web issue publishing and archiving, an easy-to-manage metered paywall, and an automated iOS and Android experience, helped drive their results. Revealing insights from Bibblio a Medium Source The content-recommendation–specialists Bibblio interviewed Modern Drummer and recently published an […]
El Proyecto - Una orgullosa historia impresa Modern Drummer es una completa revista de batería con una larga historia de temas apasionantes. Entrevistas con titanes y estrellas emergentes, reseñas de productos, herramientas y trucos del oficio, reflexiones sobre la historia de la música... Modern Drummer lleva proporcionando a la hermandad de la batería un tesoro [...].
Twenty years ago, I was a publishing student in Emerson College’s Writing, Literature, and Publishing program. I loved books and print, but—truth be told—I attended the program’s print publishing classes begrudgingly—solely for employ-ability reasons. (Because who wouldn’t want a $25,000/year job with no benefits in New York City…?) The print world didn’t thrill me. After […]
Einstein Magazine was chosen by Folio as 2016 and now 2017 Winner of it’s category for digital publications. It uses our IssueM toolkit for WordPress to manage live web issues. We are very proud that our issue publishing platform runs the core of this publication. Source: 2017 Folio: Ozzie Digital Award Winners Source: 2016 Folio: Ozzies Digital […]
Visitor traffic plummets but subscription conversions increase four fold. What should you do? Watch this video [4:06] to find what the Wall Street Journal discovered and what options you have.
Hay grandes diferencias entre un software de suscripción y un muro de pago medido... la mayor es que el medidor permitirá a Google indexar y clasificar todos tus artículos en las búsquedas. El medidor (que ofrece al lector un número X de artículos de su elección antes de exigirle una suscripción) también fomenta el intercambio social, ya que cualquier artículo puede [...]
Learn how to quickly create a linked banner ad and publish it into your sidebar. This method breaks down into a few simple steps: In your Dashboard create a draft ad Page for this and future ad work Upload the display ad image and insert it into your ad page Link the image to your […]
La tendencia está cambiando... el mundo de la información gratuita de escaso valor es tan decepcionante que preferimos pagar por acceder a grandes reportajes sobre nuestro tema de interés especial. Sus lectores prefieren pagar por una información mejor que la que pueden obtener gratis. Así que si dirige un sitio de noticias que produce contenido original para su nicho [...]
No es una gran sorpresa, pero los muros de pago medidos funcionan y llevan funcionando varios años. Tiene sentido, regalar unos cuantos artículos (que además aparecen y se posicionan bien en las búsquedas de Google) y luego pedir al lector que pague por suscribirse. El New York Times ha sido pionero [...]
The Digiday podcast this week talks with NowThis president Athan Stephanopoulos about his approach to capturing and keeping a digital audience. NowThis (formerly NowThis News) creates news videos for distribution to social platforms like Facebook, LinkedIn, and Twitter. Their average video receives roughly 750,000 views, and they’ve gotten there, Stephanopoulos says, by focusing on improving […]
Esta pregunta nos llegó la semana pasada de un editor que quiere empezar. Entremos en materia... para llegar a los 5000 suscriptores necesitas hacer 2 cosas muy bien: producir contenido exclusivo "que no puedas conseguir en ningún otro sitio" producir contenido sin el que tu audiencia "no pueda vivir" Por qué pagarán los suscriptores Echemos un vistazo a un [...]
Al igual que muchas ofertas y publicaciones digitales, Crunchyroll se encuentra en un nicho de la industria: un servicio global de vídeo para el streaming de anime japonés y medios asiáticos (vídeos animados). Los métodos de Crunchyroll.com funcionan, ya sea para publicar artículos, guías prácticas u otros contenidos. Crunchyroll.com tiene un modelo de afiliación por niveles: un nivel de servicio gratuito que ofrece anuncios a los espectadores con afiliaciones gratuitas [...].
If you are considering or implementing a metered paywall you need to read this article. The New Yorker magazine has some very compelling data about the success of it’s metered paywall. As of today they offer 6 free articles before you need to pay to subscribe. At article 4 they interrupt you to promote their […]
En 2014, el blogger, Shannon George, escribió un artículo detallado comparando dos procesadores de pago en línea, PayPal y Stripe . El artículo, Paypal vs. Stripe, es una gran lectura para entender las diferencias, pros y contras de cada uno. Si está utilizando la plataforma WordPress para su publicación digital, ambos procesadores pueden gestionar suscripciones (recurrentes y no recurrentes). Es bueno [...]
Q: How do you take an existing online magazine (using WordPress and lots of custom functionality) and upgrade it with the most up to date subscription services for users and for writers? A: A great WordPress tech, of course, – some great custom work, top-notch plugins and patience. The on-line periodical, Chronicle of Social Change, […]
Harper’s is the second oldest print magazine in the United States and is making their way in the digital world. They recently decided to employ our Leaky Paywall to give readers 1 free article from their publication before requiring them to subscribe. This gives Harper’s three important benefits: Allows readers to sample a full article […]
Su lector ha llegado al final de su medidor de artículos gratuitos y aparece en el artículo su reprimenda para que se suscriba. ¿Qué puede hacer para motivar a los lectores a suscribirse? Aquí tiene 3 avisos fáciles de configurar que funcionan. 1. Incruste una imagen que venda su suscripción Vea unos cuantos artículos en http://dynastyfootballwarehouse.com hasta que su gatillo [...]
#4 Ad Blogging – letting advertisers promote 24/7 on your site One of the best kept secrets in advertising is simply giving your advertisers the ability to blog their promotions on your website’s homepage. Let’s call them “ad bloggers” Instead of filling up premium space with banner ads, go ultra premium: let advertisers publish their […]
#3 Su Paywall - los lectores prueban antes de comprar Si usted cree que su contenido resuelve un punto de dolor para su audiencia que los motiva lo suficiente como para pagar, entonces absolutamente debe ejecutar un paywall medido. ¿Qué es un muro de pago medido? Sencillamente, un muro de pago medido permite al lector ver un número X de artículos durante [...]
#2 Native Ads – preserving the trust What is a native ad? Remember the advertorial in magazines? Well, native advertising is the same thing. You publish an article that is sponsored or paid as if it were a regular article. The difference is you must flag it to the reader as “Promoted or Sponsored” and […]
Your audience is always willing to “pay” to read your publication. How much they are willing to pay is the unknown you must uncover. Let’s explore the possibilities and put an approach together for your publication. Before we begin, consider what your audience will tolerate: Your reader will always pay by Accepting ads, Subscribing with […]
Tienes un muro de pago medido. Sus artículos se encuentran en las búsquedas de Google y se comparten en Facebook. Sus lectores llegan a su sitio y hojean más artículos. Están interesados. Quizá se suscriban. ¿Cómo les anima? Haga lo que hace el Austin Monitor: Haga que quieran leer los [...]
Profile DKonPittsburghSports is a Pittsburgh sports news site run by the award winning journalist Dejan Kovacevic (DK). DK offers readers 2 free articles using a metered paywall. The paywall is integrated with his iOS and Android apps for centralized subscriber management. After a reader views 2 articles either on his website or in his apps, […]
Why are readers drawn to content decades or even centuries old? The answer is a simple one: Articles that were once popular as cutting-edge news are now highly valued for their historical content. Digital archives are typically being made available through premium multimedia subscriptions that command significantly higher rates than print-only subscriptions — while still […]
“Going digital” has been the publisher’s catch-cry ever since the web started to take hold but for many small publishers it’s always been a costly undertaking. In the last few years, that’s all changed as low-cost, often free, products have once again levelled the publishing playing field. Now, the problem is not one of cost […]