We’ve been watching the data closely, and the results from our latest 5.0 feature are in: Publishers using the new List Builder are growing their email lists up to 5x faster than they did with traditional pop-ups.

If you haven’t turned it on yet, here’s why this is a game-changer for your publication:

What is List Builder?

It’s a high-performance registration wall designed to replace those "one-and-done" newsletter pop-ups that readers usually close immediately. Instead of an annoyance, List Builder becomes a seamless part of your reader's journey.

Learn More About List Builder

Why it’s winning for publishers:

The 5x Growth Factor: By requiring a simple, free registration to continue reading, you capture casual visitors and turn them into known leads at a much higher rate.
Frictionless "3-in-1" Interface: Your readers can register, log in, or reset their passwords all from a single, clean window. No more "forgot password" frustration.
Total Access Control: You hold the levers. Decide exactly how many articles to give away to anonymous visitors, and set separate access limits for your registered users to keep them coming back.
AI Bot Protection: Because it requires an authenticated login, List Builder acts as a natural barrier against AI bots trying to scrape your unique content.

The "FastPass" Advantage

Combined with our new FastPass technology, your newsletter subscribers stay logged in automatically. When they click a link in your email, the click is the login. No prompts, no barriers, just immediate access to your content.

Ready to supercharge your list growth? You can set up List Builder in minutes using the Leaky Paywall Wizard.

View the Setup Guide

To your growth,

The Leaky Paywall Team

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