Your article page is more important than your homepage

Your articles are more important than your homepage. Why? Because we humans search for answers to specific questions online. And that sends us to a specific article that answers that specific question. Consider this statistic:

On average (for news blogs and online publications) 70% of search and social sharing traffic lands directly on article pages

This should make you stop and sprint over to review your article page layout. Is it friendly to someone who has never been to your publication? Does it invite them to take the next step with you?

See exactly how search sends folks directly to your article pages:

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