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The math on churn, and the fix most publishers skip.
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A 10% monthly churn rate doesn't cost you 10% a year. Compounded, that's 70% of your subscriber base gone. And 20 to 40% of all churn is just failed payments nobody caught in time.
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On the latest Paywall Podcast, Pete sits down with Tyler from Newsletter Glue to break down subscriber churn, the real math behind it, and where it actually starts: your inbox, not your pricing page.
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They walk through six fixes: an onboarding drip series, watching which paid subscribers have gone quiet, killing involuntary churn from failed cards, a cancel flow that offers a way to stay, removing newsletter login friction, and pricing levers like annual upgrades and downgrade paths.
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Prefer to read the breakdown? We wrote up all six fixes, plus the churn math, in the blog post:
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© 2026 Leaky Paywall
PO Box 855 Grantham, NH 03753 |
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| Issue # | Reading time: 2 mins |
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