Identified readers earn 25-40% more CPM than anonymous ones.
Identified readers earn 25-40% more CPM than anonymous ones, and roughly double the ad fill rate.
71% of publishers now say first-party data drives their ad revenue more than anything else, up from 64% the year before.
We just published a breakdown of what's driving that shift, what an identified reader is actually worth on your ad server, and how Salem Reporter, Mexico News Daily, and The Fisherman captured that data with a registration wall instead of a newsletter popup.
