● BUILT FOR WORDPRESS
Own your audience.
Own your data stack.
Control your growth.
WordPress-native, not SaaS. You own the reader experience and your data. Our Publisher Flywheel™ grows your audience, traffic, and paid subscriptions while everyone else loses traffic to AI Overviews and algorithm shifts.
Trusted by over 800 leading publishers
Bolt-on paywalls create more problems than they solve
In the AI age, no decision is a decision. Every month on a rented paywall is a month AI absorbs your traffic.
You’re building within their limits
SaaS paywalls are limited to their overlay, with subscriber data locked in. Leaky Paywall uses WordPress’s user table, categories, tags, hooks, and filters to gate and message your way.
Disconnected from your website
When SaaS APIs fail, readers don’t retry, they leave. Leaky Paywall uses WordPress’s login plus Flowletter auto-login, so readers sign in once and stay signed in.
Your subscribers aren’t truly yours
SaaS rents you access to your own audience. To leave, you negotiate it back. Leaky Paywall is open source and WordPress-native: you own and control the platform.
● The Publisher Flywheel
Our proven system for
growth
The Publisher Flywheel drives your business: 2-7x faster list building, 100% more traffic, 5-10% paid conversions, all inside WordPress.
● STEP 1 – ENGAGE
● STEP 2 – NURTURE
● STEP 3 – CONVERT
● STEP 4 – ACT
Grow your email list 2-7x faster than popups
Popups get ignored. Registration walls don’t. Gate your content behind a free sign-up, your content does the selling.
That’s how publishers grow email lists 5x faster and turn readers into trackable, reachable users.
“Newsletter popups convert 0.9% of readers who see them. Registration walls convert 3.2-6.7%.”
● STEP 1 – ENGAGE
● STEP 2 – NURTURE
● STEP 3 – CONVERT
● STEP 4 – ACT
Send readers back to your site
Your newsletter is your only owned direct marketing tool.
We help you set up a faster newsletter workflow that nurtures your growing audience, drives 100% more traffic back to your website and converts more paying subscribers.
“Email is the #1 tool for converting free readers into paying subscribers.”
● STEP 1 – ENGAGE
● STEP 2 – NURTURE
● STEP 3 – CONVERT
● STEP 4 – ACT
Turn readers
into subscribers
5–10% of registered readers convert to paid subscribers. They see dynamic upgrade messaging tailored to what they read, their subscription level, and content interest.
With accounts already in WordPress, checkout is a breeze: credit card, Apple/Google/Amazon Pay, and global payments.
“Registered readers are already logged in – no new account required to subscribe. Lower friction, higher conversion.”
● STEP 1 – ENGAGE
● STEP 2 – NURTURE
● STEP 3 – CONVERT
● STEP 4 – ACT
Know what’s working. Fix what’s not
Our AI powered Subscriber Insights tracks all logged in readers and lets you know what content converts, which free readers are most likely to pay, and which paid subscribers are at risk of churning.
Receive a weekly action plan to grow new and preserve existing subscriptions.
“Identify your highest-converting content and most at-risk subscribers – in one view.”
● CUSTOMER TESTIMONIALS
Hear from publishers like you
Spain’s #1 expat newspaper for the last two decades
“Leaky Paywall migrated us in days. Everything works. Support is instant, and our subscribers have skyrocketed.”
Jon Clarke, owner, the Olive Press
anonymous user emails captured
SUBSCRIBER Conversion Rate
Reader Revenue GROWTH
Our team becomes your team
We’ve watched platforms squeeze publishers for a decade – search, then social, now AI. Your paywall shouldn’t squeeze you too. It’s why we built Leaky Paywall.
Moving off Piano, Pelcro, or another bolt-on? We migrate everything: subscribers, payment data, active renewals. The Olive Press was live in days.
Map your growth strategy
We start by blueprinting your audience and growth strategy, together via Zoom.
Handle the setup
Our team handles full setup, integrations, and migration from your current paywall.
Optimize after launch
After launch, we monitor performance and guide next steps.
Support when you need it
Need help? Book a call anytime, we’re always available.
PETE
CARLO
KATE
TYLER
JEREMY
Learn from publishers like you
Paywall Podcast
Join Pete and Tyler as they break down what actually drives audience and revenue growth.
Publisher Revenue
Grab the free AI Survival Guide study and real publisher case studies at PublisherRevenue.com. See exactly how readers convert.
