● BUILT FOR PUBLISHERS
Treat readers better.
Convert them faster.
Built into WordPress, Leaky Paywall gives you the flexibility to shape the reader experience your way. Behavior tracking shows you who’s ready to subscribe, so you can target them before they drift.
Trusted by over 600 publishers
Readers feel the mess. And Google, social, and AI all take a cut.
Inside your site, your tools don’t sync. Outside it, Google sends publishers 40% less search traffic, and when AI answers appear, clicks drop 58%. The reader gets your content. You don’t get the visit.
AI and Google answer with your content
AI reads your articles once, then answers the reader’s question. Google sends publishers 40% less search traffic than it did. The reader gets your content. You don’t get the visit.
Your tools don’t sync
A drop-in paywall, an email service, and a CRM, each with its own list. Subscribers can’t log in. Subscription options are hard to customize. You copy/paste to get your newsletter out.
You can’t see who’s ready to pay
Which free readers are about to subscribe? Which paid ones are about to leave? With the data spread across many tools, you find out when they cancel.
In the AI age, “no decision” is a decision. Every month you wait, AI, Google, and social platforms take more of your traffic.
● How you take control
You have two superpowers.
AI can only scrape one.
1. Great content
2. Your audience
AI can scrape your articles (or you can block it). It can’t take your audience. The Publisher Flywheel turns that audience into 2-7x faster list growth, return traffic, and up to 45x higher paid conversions. Four steps, one WordPress dashboard. Nothing to stitch together.
● STEP 1 – ENGAGE
● STEP 2 – NURTURE
● STEP 3 – CONVERT
● STEP 4 – ACT
Grow your email list 2-7x faster than popups
Popups ask. Registration walls require (and can block AI). Newsletter popups convert 0.9% of readers who see them. Registration walls convert 3.2-6.7%.
List Builder times the wall to each reader’s behavior, so the readers most likely to sign up are the ones who see it (see our study).
“Publishers who turn on registration walls not only build their email list faster, but also see up to 100% website traffic growth.”
● STEP 1 – ENGAGE
● STEP 2 – NURTURE
● STEP 3 – CONVERT
● STEP 4 – ACT
Send readers back to your site
Your newsletter is the one channel you own. AI can’t intercept it. Social media can’t throttle it. Google can’t down rank it.
Flowletter builds the newsletter from the articles you pick and sends it through your own email service. No copy and paste. Readers who click through land on your site already logged in, which means fewer “I can’t log in” tickets.
“Email is the #1 tool for converting free readers into paying subscribers.”
● STEP 1 – ENGAGE
● STEP 2 – NURTURE
● STEP 3 – CONVERT
● STEP 4 – ACT
Turn readers
into subscribers
Your registered readers convert to paid at up to 45x the rate of cold traffic. They’re already logged in: no new account, no friction.
Target them with dynamic messaging by content category, payment status, subscriber type, and AI-scored behavior. All the revenue-building features you need.
“Registered readers are already logged in – no new account required to subscribe. Lower friction, higher conversion.”
● STEP 1 – ENGAGE
● STEP 2 – NURTURE
● STEP 3 – CONVERT
● STEP 4 – ACT
Know what’s working.
Fix what’s not.
Subscriber Insights AI tracks every logged-in reader: what content converts, which free readers are ready to pay, and which subscribers are going quiet.
Every week you get an action plan to win new subscribers and reduce churn.
Your highest-converting content, the readers ready to pay, and the subscribers about to leave. One view.
The registration wall builds the list.
The newsletter activates it.
Traffic grows, subscriptions increase, advertisers notice.
That’s the flywheel.
● CUSTOMER TESTIMONIALS
Hear from publishers like you
Spain’s #1 expat newspaper for the last two decades
“Leaky Paywall migrated us in days. Everything works. Support is instant, and our subscribers have skyrocketed.”
Jon Clarke, owner, the Olive Press
anonymous user emails captured
SUBSCRIBER Conversion Rate
Reader Revenue GROWTH
Our team becomes your team
We’ve watched platforms squeeze publishers for a decade: search, then social, now AI. Then we watched publishers fight back with a paywall, an email service, and a CRM that don’t talk to each other. That’s why we built Leaky Paywall into WordPress.
Moving off Piano, Pelcro, Woo, or another bolt-on? We migrate everything: subscribers, payment data, active renewals. The Olive Press launched within days.
Map your growth strategy
We start on Zoom with your numbers: traffic, list size, paid subscribers. You leave with a plan for the registration wall, the newsletter, and your first offer.
Handle the setup
We configure every Leaky Paywall touchpoint: registration wall, meter, checkout, newsletter, CRM sync. We migrate subscribers, payment data, and active renewals from your current paywall.
Optimize after launch
We watch what converts and tell you what to change next: wall timing, offers, newsletter cadence. If a WordPress plugin fights the paywall, we troubleshoot it.
A partner, not a helpdesk
Book a call anytime. Between calls, the Paywall Podcast and PublisherRevenue.com carry what’s working for other publishers, so your next move is never a guess.
PETE
CARLO
KATE
TYLER
JEREMY
Learn from publishers like you
Paywall Podcast
Pete and Tyler talk with publishers about what grew their list and their paid subscribers, and what didn’t.
Publisher Revenue
See Leaky Paywall in action. Real publisher case studies: audience growth, paid subscriber growth, and the numbers behind them.
