Step #4 of our Subscription Accelerator™ framework
Once you have a good paid subscription flow it’s time to consider adding new revenue products. The following 15 are easy, low hanging fruit, tactics that you can implement now to bump up your subscription revenues.
If you would like to listen to the episode that inspired this list, head over to our Paywall Podcast. Let’s dive in:
1. Hide ads from your subscribers
You, the publisher, don’t want to lose ad revenue. We hear this all the time but only a very small percentage of your website traffic is from your logged-in paid subscribers. Use this approach to offer a higher priced ad-free experience. It’s free revenue and your biggest fans will love it.
2. Sell a donation and subscription level
Speaking of biggest fans, let them pay you more than your asking subscription price and give them full access to your content. Some will.
3. Open up classified posting to subscribers
Do what Small Boats Magazine does: let subscribers post unlimited classifieds. It grew their classified listing and boosted subscribers.
4. Sell one off access to content
If you are a B2B publisher, consider giving your readers the option of purchasing a high value piece of content or subscribing for full access. We are starting to see this gain some steam as single article buyers are coming back for more.
5. Gift Subscriptions should be 20% of your subscriptions
If you are a B2C publisher, talk to Greg Wolfe. Greg has long-time marketed in the print magazine space, and he will tell you that 20% of your revenues should be gifts. That’s likely a big opportunity for your publication.
6. Reduce your subscription offerings to one
Give your visitors less options to eliminate choice overload. Make it easy to subscribe. Netflix is king of this (recurring monthly), the New York Times now promotes only one subscription type, and even veteran print publishers are looking at focusing on a single annual print+digital offer (with a print opt-out).
7. Sell group subscriptions to a business, school, library, or organization
Start talking up access to organizations. Once they say yes you can handle the payment offline and provide a coupon code for individual access. If you need a more sophisticated approach have a look here.
8. Sell sponsorships to photo galleries
Publish a local news site with lots of photos? Sell a photo gallery sponsorship like Spotlight News has been doing for years. Simply add a watermark of the sponsor to the photo using Photoshop or a WordPress plugin.
9. Get realtors to sponsor your local news site with a coupon code
Real estate agents want to get their name out. Help them by having them give out branded discount codes for an annual subscription to their clients and prospects. It’s easy to do: Create a discount code in their name (Ex code: janesmithrealty) that is good for 100 subscriptions. Sell it to them at a bulk discount.
10. Get a sponsor for a free level registration
Do you offer a free registration on your website (you should)? Promote the name of a sponsor on the subscribe card, free registration form, in your welcome email, and on your website. It’s a big exposure for your sponsor and easy sponsorship revenue for you. Here’s a simple example (note the free registration card).
11. Block incognito browsing
Some of our financial publishers tell us that blocking incognito browsing and browser switching bumps their subscription revenue over 10%. Yes, we all do it, but you can tighten up your paywall and boost your paid subscriptions. Here’s how.
12. Private podcasts
We see publishers starting to monetize premium podcasts via Apple Podcasts. Why not control the experience and (revenue) by restricting your premium podcasts on your own site. Easy to do… just restrict your media to a specific subscription level.
13. Sell premium archive access with a Timewall
Do you have a deep archive of evergreen content (I’m looking at you magazine publishers)? Are you amassing a database of valuable content for a niche? Lock down your articles after a specific amount of time and require a more expensive plan to access it as Track and Field News has been doing.
14. Upsell products on your check-out page
Add a checkbox to purchase a print edition, calendar, DVD, or other physical good during registration. Small Boats Magazine publishes an annual print book that you can easily add on checkout.
15. Sell a family plan
You don’t even have to lift a finger for this one. Simply create a higher priced “Family Plan” that lets more than one subscriber log in, which is typically the default setup. You can get fancy with this with group subscriptions or concurrent access restrictions later. Keep it simple and test your new Family Plan level before investing in it.
Want to learn more about growing your subscription revenues? Grab our free Subscription Accelerator™ PDF.
Here is the Paywall Podcast E20 transcript:
Welcome to episode number 20 of the paywall podcast. I’m Pete I’m here with Jeremy. And we are going to talk about. Our subscription accelerator, step number four, which is all about new revenue streams. Welcome Jeremy.
Yeah. Going to be here.
Yeah. So in this episode, what I thought is, I would talk about, or we would talk about. A bit about, you know, the, the big new revenue stream, which would be. Providing some big new content on your site that you would charge more for. And we’ll talk about that a little bit, but I really wanted to dive into the low hanging fruit. And we came up with 15. Things that you can do pretty quickly on your website to generate new little revenue paths that, that some can significantly add up to more revenue. And certainly together you can really boost your revenue streams. So let’s dive in now. Before I get to the list of 15, I’m going to talk about the big new revenue stream. And that is as your. Publishing and taking paid subscriptions for your main content. You want to be thinking about what, what can you upgrade your current subscribers to as far as, you know, a bigger, a bigger purchase on your site. And that’s something that. Is, you know, is a big, heavy lift. Take a lot of planning, but a couple of examples, that, that we’ve run into that work really well. One is, I politics, which is a Canadian news publisher and what they do every year is they have elect election coverage. And they take a three-month window where they have a daily, daily coverage of their elections. And they charge $300 for access to the election coverage. And it works really well for them. After that three month window is done, they take it down. And wait to next year. So that’s there. Premium plus level of coverage and their normal subscription price. I forget exactly what it is, $15 a month or, or something like that. If you’re in the second example would be, if you’re in the, how to space. And let’s say you’re teaching people how to, how to do something. Whether it’s a B2B or B to C, one of the things you can do is you can start with a subscription level that is really article access and, maybe guide access, and then have a, a much larger price point for, coursework. You know, like the videos on how to, you know, beginner videos, intermediate advanced on how to actually. Get something done. And the idea there is you have, you know, like a $10 a month, easy entry subscription for a certain level of, of general article content that you produce. And then a much higher level. And especially if you’re in the B2B, you know, then you might charge a hundred, a hundred, $200 per month to access. The, maybe like a learning system or you can include a Facebook group for conversation or webinars or whatever that sort of the next big chunk is. But we’re not going to talk about that. This episode.
That’s, that’s, that’s a whole new level of, premium plus content to provide what we’re going to talk about. Is the, the 15 quick ways to, to turn things on for you as far as a new little, two big revenue stream. So first thing I’m going to throw out there is hiding. Ads. To your paid. Subscribers. This one is very controversial. Ads is. You know, ad revenues, very sensitive topic, but the reality is with digital subscriptions. Ad revenues are declining. Ad blockers are in effect. And what, if you look at your, your actual traffic to the site and the page views to your site, your paid subscribers are really a small percentage of your overall traffic. So if you, if you turn off ads for your. Paid subscribers. And the way you would do that, as you would have, let’s say, you know, $9 a month is your, is your monthly. You know, subscription fee, but if you pay $11 a month, then you automatically turn off all the ads in the site. Now that’s percentage wise, it’s a pretty big. Revenue, increase as far as subscription. Revenue goes, but as far as we feel, look at the page views. Those subscribers, you know, you’re running 2%, 3%, 4%. Of your page views? Maybe even less. From paid subscribers, the majority of your casual visitors are still going to see all your ads, which is the majority of your ad impressions. And if you run the numbers, that that percentage bump in subscription. Revenue for a premium plus, you know, ad-free experience. Is, is going to be much more significant. Than the very small amount of ad revenue. Ad impressions. That you’ll suffer. Okay. That’s a number one. Okay. And these are in no particular order, but these are all pretty quick. So with the, with the ad, Stuff, you can use our ad dropper. Add on to accomplish this. I’m sharing the screen. Now, if you’re actually watching the video. And you can see that you literally just choose the, subscription levels that you want to hide. Ads for. Okay. Number two, sella donation level. So, super easy to set up, You know, Your publication might be. Very much mission-based. And might you might be able to appeal to your audience? To, donate more than what your, your typical subscription price might be. And how do you do that? Pretty simple, put a donation, link up in, in your, in your navigation. Certainly you can promote donations to your existing, subscribers and free registrants and all that. But the idea is that. If somebody donates, they get to choose, what they’re going to pay and you, and you give them access just like any subscription level to, to your content. Your premium content. Super easy. I know that as soon as you add that to your. Publication on your website. You will get people. Donating. So it’s like free money. They will, they will. Help your mission. Essentially. And, That’s the name, your price? Add on by the way. Super easy to set up and, and, let people choose and you can set the range of, you know, what, what, people select. So if you’re, if you’re selling a $9 a month subscription, make the donation. Subscription level. You know, 10 to. You know, $50 or whatever. It could be monthly, it could be annual. However you want to set it up. Real quick and easy way to generate. Yup. Yeah. I just want to note too, that we’ll have links to all that. We talked about in the show notes. So you can go to each one. Check them out and you can get the show notes. They won’t have gas.com. Show notes. Awesome.
Number three, here we go. Classifieds. I think we’ve mentioned this before in a previous episode, but if you look at small boats, monthly.com. And you go to their classified section and you, you’ll see a bunch of classifieds, but if you want to actually place a classified ad and you click that, essentially what they’ll tell you is, Hey, just be a paid subscriber and, you can post unlimited classifieds. And that was a game changer for them. Their class, the number of classifieds that, they had, being posted doubled. Their subscription revenue bumped up. And, It’s so, so easy to do. All you do is, install a, your classifieds, plugging in. And I think this one is advanced classifieds. And directory pro I believe is what’s being used on this site. And then all you do is you, you lock down the, the submission. Classified submission page, right? That’s all you do. When you lock that down with leaky paywall in the visibility setting. And, it requires a paid subscription. I’ve also talked to, I talked to a publisher recently who, is going to set this up similarly, but they’re going to have to subscription levels or payment levels. One is first or in general, full access subscriptions, but the other one is for a classified, only placement. The idea there is simply they want a spam filter on their site for their classified submission. So ideally they’d love to give free classifieds, submissions away on their site. But in, but if they, if they charge $1 just to place unlimited classifieds, which is essentially the classified subscription level with unlimited access. Then it keeps the spammers away because if, you know, if, if, if you’re requiring a credit card submission on your site, non spammers are not gonna, You know, submit them. And you can also use the, For that case, if you have different levels of you’d have different access to things, you can put a submission form. And behind the Wiki. You know, a short code that allowed you to get access based on level. That’s a really easy way to do that as well. Oh yeah. Yeah. Those short codes are powerful. Yeah. Yep. And then you can output a nice message. For those that are not logged in that, that, that sells the benefit of joining for classifieds. Yup. Yeah, that’s a good point.
Okay. Next one’s yours, Jeremy. Right? Paper post.
Yeah. So paper post, the idea of let’s say someone doesn’t want to buy. A subscription to something they just want to pay a one-time fee to get access to a piece of content. Then our paper paper bows down on is a great way to do that. So you’ll see here on T journey, on this article, you can either subscribe and get access to it. Or you can just pay a one-time fee to get, get access to just that few report. It’s a non-recurring payment. So some people, you know, don’t want to have a recurring payment going on. So it’s great for that kind of thing. And it’s a good kind of one-time payment bump because you can charge more for it since. And they get lifetime access to the content. So it’s just another way to offer content to your readers. Depending on what their, what their needs are.
Yeah. And. The high value content of course sells better. Because it’s an, it’s an effort to put in your credit card to buy one. Article. And so, we’re, we’re starting to see B2B publishers have some success with this. Where, where buyers have, a report let’s say, we’ll pay the, you know, The higher price. In order to gain access because it’s just valuable information. So if you’re in the B2B space, this is something to look at for sure.
All right. Cool. What are we on to next here? Oh, gifts subscriptions. I’m going to harp on gifts subscriptions a little bit. If you have a giftable publication, Then you need to be selling 20% of your subscriptions as gifts subscriptions. And that is actually a proven number. In the print magazine space. Absolutely applies to the digital space as well. I like the way small boats, magazine does this, very much. They have a landing page for their, subscription. So anytime you. You know, you get prompted to subscribe. You end up on this landing page, which, which I would steal this idea 100% and build this for your. Publication where you’re selling the benefits in a nice way to, to subscribe. And then, in this case they have. Two options. Essentially there’s subscribed for myself. And then there’s, you know, give a gift, which is subscribe. For someone else. So what they’re doing is they’re really bringing forward. Their gift subscriptions right away when somebody lands on the subscribe page and it’s, and that works. Very, very well. If you have a more traditional, like, like, you know, two or three card layout, on your subscription page, Why not add just a subscription card. So to bring that, that forward. To the site, but I really liked the way that small boats does this, this converts. Very well for them. And then, you know, once you, once you hit, you know, give a gift, it takes you to the straight to the registration form for gifting.
Okay. What’s next. Oh, yeah, let’s dovetail into that. So the next one is to reduce your subscription offerings to the grand total of one option. Now. This is something that Netflix, of course has, has, has. Succeeded with where they have a, you know, a monthly. You, you pay $13 a month, $14 a month. And that’s it. There’s no annual subscription that no other choices. Really it’s just one subscription. And if you’re a print publisher, you might be saying, yeah, well, we got a lot of products that we’re selling. And I do agree with that, but we, we know of a print publisher. That’s actually going against that trend. They’re setting up a print and digital subscription. It’s a one year. Recurring. Subscription and it’s going to be the only option on their site. So, it’s tempting to have months monthly subscriptions and annual digital subscriptions. If your print print, digital subscriptions. And have all sorts of different offerings. But that adds a layer of complexity. To the subscriber. So if I come to your site and I need to, and I’m going to subscribe. And I have to make a choice between monthly and annual, and you’re giving me some pause to think about it. I might get interrupted by something and never come back where you really want that you really want that. Subscription flow to be simple and easy. And so consider. Slimming down your products to one level and the D data super clear. If you do that, you will have a bump in subscription revenue just by doing that one thing. That’s an easy. That’s an easy thing to implement. Maybe not such an easy thing to, strategize about, but if you look at what small boats has done here, This, this is a singular and beautiful landing page to sell one thing. Now it’s just subscribed for me or subscribed for someone else. Really the only. The only options. So, you know, when you come here, you, you already know if it’s for you or for someone else. That’s, that’s not a big, big decision. And it works. So again, I would steal this idea from small boats, monthly.
Oh, I will mention the New York times is doing this too. You know, so the big publishers are starting to catch onto this where, you know, they have a lot of products, but if you go, if you, when you go in and check out with them, they, they only promote one thing. And there’s one option. They promote. So it works. If the New York times can do it, you can do it.
Okay, the next one is a group subscriptions. So what’s a group subscription. Well, let’s say you want to sell a subscription to a business. So all their employees. Can I have access a school or a library? Maybe it’s, maybe it’s, part of the local, You know, the town, the town, maybe it’s a. You’d like the town have access to your new site. Maybe at say coffee shop where everybody who wanders into the coffee shop gets access to your publication and you get to be the sponsor and on the coffee shops, counter, So this, this falls under groups, subscriptions. And, It’s essentially a new product for you. I talked to plenty of publishers. Haven’t really thought about it. And the one thing I will say is don’t worry about the technology so much. You know, It’s at least from our end. It’s it’s easy to implement. On how you do it. But what you can, w what I would do is simply start selling it. Just anyone you talk to that’s involved in a business, just, you know, ask them, Hey, you know, we have a group subscription plan we’re working on. Would you be interested? And then, if they say yes, then you can figure out, you know, what it is, how to implement it pricing. And if you need help, just get in touch. Lots of good ways to, to sell the group subscription. So that’s a new, easy product. You don’t have to do anything with, but just talk about.
Okay. Ah, Next. So, this is a really, really cool idea. It’s been running successfully for years. So spotlight news.com. So a local, news publication in the Albany New York area. And what they’ve been doing is sponsoring their photo gallery. So they cover high school sports. You know, lots of sports. They take lots of photos. And if you notice, if you’re looking, if you’re watching the video, you’ll see that, that they have, their logo here, plus the logo of their sponsor or whatever messaging they want on here. I forget exactly what they do to actually create this. They automate this by running their photos through, I think Photoshop or. Something like that. And it just, it just lays the. You can use to.
Okay. Here you go. That’s a good idea to watermark WordPress plugin. Okay. And so what, What they’ll do is they’ll just sell, you know, 30 days or 60 days. I think. I think they actually might sell. Every three months. So, four times a year, they switch out the sponsor. They pay a chunk of money to be basically in the photo galleries for. Four times a year. And so they’re using their content. Too. Produce this, sponsor on the photos. You know, it’s very low key. It’s very valuable to the sponsor. Super easy to implement. Again, one of the things you can just, you can just start just, pre-sell it. Just talk to somebody who might be interested in that and tell him you’re working on this idea. And if they say yes, then, it’s not too tough to figure out.
Okay. Okay. Another one. So I forget what number we’re on here. Because I have a number of these, but, Sort of on the local news theme, something that’s working well today is, getting realtors to sponsor your new site. So if you’re a local news publisher, give the realtor a coupon code in their name, you know, You know, so, you know, Jane. Smith, 20, 22 or something like that. Coupon, that’s the coupon code number and sell them, you know, a hundred. Subscriptions that they can give away to their perspective, you know, buyers and. And home sellers. And so that gets their name out in front. I gets a nice benefit that they give to their customers. They really love that the ability to give away something like that. And then you just charge them. You know, a bulk. Basically a bulk subscription fee for that. You know, custom coupon code for them to give away these free subscriptions to your publication. Again, super easy. Just sell it easy to set up, just using, you know, with the coupon, add on.
Okay, what’s next here.
Ooh, this is a good one too. So, if you have on this is about your free registration. If you are providing a free registration, which you should be to build your email list. You can find a sponsor for that free registration. So this is a rugby news or an Australia. They, they have this student pass, which is essentially free. Free access. To their site and you can do this with a free registration. And you’ll see that the, you know, crusaders. Global rugby program. Is sponsoring. This, this registration level. And so when, when you send your, you know, when they send their email welcome email to, the new registered subscriber, you know, guests, what sponsor is promoted in the header of that? If that email, of course, it’s the, you know, the crusaders, get, get the, the sponsorship spot. So it’s a lot of exposure. You know, If you have experienced a few registrations you’ll note. You’ll know that. Quite a bit of free registrations. I get generated over time. And then essentially your sponsor gets a, this direct marketing pipeline were there. Their brand shows up in people’s email boxes, as well as being displayed here on the, On the card and. You can, you can output their brand on the free registration form. Lots of ways to give them exposure. And, that’s a, that’s a valuable, Yeah, that you can really leverage that free registration and get somebody to pay for that for you. Yeah. Yeah. A couple of things you can do is when someone’s logged in, you could use ad dropper to display. Notice the top of all your content. If someone’s a lawyer. It’s a free level that says this access is provided by Uber. Sponsor name. And another thing you can do is you can use our conditional display notices that can show messages at the top of the page. Based on level. And you can say if someone’s logged in at the free level, You know, again, say this your access provided by sponsor name. That’s that’s awesome. Yeah, you can get that sponsor a lot of exposure. That’s that’s great. And easy to, easy to implement, super easy to do. Just again, just sell it, you know, presale stuff. And then. And then, you know, you can figure out how to get that stuff set up. It’s not, it’s not hard.
Okay. Okay. Next one. Block incognito browsing. This is a, this is a, this is a big one. So as you know, People are coming to your site. They’re reading an article, they’re getting the subscription nag. It says, Hey, it’s, you know, please register. Please pay. And then they’re like, no, I don’t really want to do that. So I go incognito. So, you know, You raise your hand. If you’ve ever gone in Cognito to get around. An article and, so, what you can do with, with our, incognito, blocking ad-on essentially. Is. Prevent that from happening. And what we hear from. Publishers, especially, we’ve heard recently from the financial sector is they’re telling us that. That’s actually increased their subscriptions by. Over 10%. Just, it’s just having that one. Feature. And so, yeah, what happens when you go in Cognito is you essentially get the same article that you’re opening up and you get the, subscription prompt, the subscription nag that says, Hey, you know, Please subscribe to get access to, to whatever you’re selling access to. It’s as easy as that. And the add our add on you just literally install it and there’s no configuration. It just works. We’re tracking IPS that people come in from and, making sure that they can’t get around your paywall. So it hardened. You know, your payroll is still, you know, Google accessible for search engine ranking and social sharing and all that. They just can’t go in Cognito to get around it or switch browsers of any kind. It’s a pretty big deal. Take you. You know, 30 seconds to install it.
The next one’s about private podcast segments.
Thank you. You had a comment on that?
Yeah. So another thing you can do is give access to private podcasts with your. Subscription. So there’s a few different ways to do that, depending on what podcast platform you’re using. And so when someone subscribes. You could in the welcome email, you can send them a link. Where they could go to that platform and, you know, get private access to a particular podcast. We’re also working on an API integration with transistor, not FM. So if someone signs up, we can automatically add them to a private podcast. So that’ll be coming. Sometime this year. Yeah. But, you know, private podcasts are getting more and more popular. As people want to give you special access to content. To their subscriber base to their listeners. And so if we can pay well, It’s easy to do. And you just say this particular level. It’s access. And then. You know, like I said, in the welcome email, you can send specific emails to specific levels using our, welcome emails, plugin. So awesome. Yeah, I didn’t know. We were working on a transistor API.
We’ve got lots of things in the works. Nice. Very good. We’re looking. If you’re joining us by video. Here, we’re looking at street photography magazine. And they have, they have a public podcast and then their interviews, they have, private podcasts, which are only revealed when you’re a paid, paid subscriber. That’s been working. Really well for them. Another publisher T biz, Which I just talked to the way they’re handling a premium podcast is they’re recording interviews, which are freely available. You know, Apple podcasts or Spotify or whatnot, but then what they’re doing is you’re curating. The most important segments out of those podcasts. And those are, being added to their premium. Basically they’re premium articles and being restricted. So that even though it’s the same content, if you’re already running a podcast, and you spend some time curating out, you know, so if it’s a. You know, 30 or 45 minute interview or podcast on something. And you’re going to pull out a 10 minute segment, right? That’s that’s sort of hits the high points. That’s worth paying for. So using the content you’re already producing, and then making that sort of the premium, only access. Something that is also working. Yeah. Yeah. You can restrict the whole page or you could even, again, user shortcode to just restrict the audio file right within the content, depending on where you’d want to put it. Yeah. Yeah, I like those shortcodes cause you can now put, you know, the, the, the, sort of the marketing, promotion for, for what’s available. If you do subscribe. And the LinkedIn subscribing to of course, Yeah. And another update we’ll be adding to Wiki pay. Well, later this year is adding that same kind of functionality to blocks. So. You’re using the new WordPress blocks. You’ll be able to show and hide those based on someone’s leaky paywall level. So that will be coming this year as well. Nice. Yeah, the block editor is getting really good. I’ve been enjoying that. Took a little, get a little getting used to, but, I think it’s changing the game for WordPress.
At this point. All right. Cool. Let’s see.
Premium archive access. So this one is if you’re a. If you’re a publisher. Maybe a magazine publisher, and you have a lot of infer green content on your site. Maybe you’re a, how to website. You can set up, like true west magazine here at 60 years of content. So you can set up. A higher level subscription, that is gated by a time by our time wall, essentially, where you would just charge more for access, full access to. All the archives that you’ve produced. And, sometimes it’s just PDFs or, or flip books that, that, folks can have access to, but that’s all your valuable. Evergreen content. And, my recommendation would be to just set up an annual. A one-time hire. Fee for that and make an annual. And then, so some might want to access and then cancel. So you might as well grab the, the revenue for the year.
So that’s, something that can be done very quickly. Falls into that category as well.
Okay. The next one, Jeremy’s got your name on it about it’s about upselling. On checkout.
Yeah. Yeah. So one thing you do, if we keep pay while we keep pay, well, it isn’t. Isn’t meant to be the e-commerce system. So it’s not made for, you know, adding multiple items to a cart. One thing you can do is if you want to, add an upsell is do something like you’re seeing here on the screen with small boats where they had a check box on the, Registration page. It says yes. In this case, yes. Please add a prank issue. To my order for one-time charge. So, if you want to add something where it’s just a one-time charge. You know, it could be a print issue. It could be a calendar, maybe a DVE. This would be a great way. Too. Ads make sure value to the order and you know, the user can opt in or opt out right there on the subscribe form. So it’s really, really easy for the user. And I’m sales work. If you just look at, you know, all the e-commerce data that’s out there. The cells. You know, offering related product stuff like that. Those do increase. Not just conversion rates, but also, you know, the amount of. Money that you give per customer as well.
Yeah, absolutely. I think that small boats, I think they do a coffee table book at the end of the year. They take their best content and then, put that together in a. In a bigger book. And print it. And that, and that does work really well for them. They’ve been doing that for years. Yeah. And upsells. Upsells work. Absolutely easy, easy peasy. Just check, check it off. Right.
All right. Cool. Let’s see. Okay. Number 15. The last one here is, this one kind of falls into the, geez, my subscribers keep sharing their. You know, they’re, they’re logging information. How do I restrict that? And I would flip that and say, why don’t you sell a family plan? So you could have a regular subscription. And you don’t really restrict anything. You just have your regular premium. Subscription and then have a premium plus level work and just call it a family plan. And, let people know that, you know, five family members can have access to content. You could just include a coupon code in the welcome email for that particular, family plan. Level. And off you go, it’s very little extra effort here, essentially saying, Hey, if you want your whole family to have access to something, Just pay a little bit more each month or for the year. And, and off you go super, super easy to implement.
It’s also good use case for a group. Add on. It would work. The welfare doing the family plan.
That’s right. Yeah, you could use. Our group out, add on to do that. So you create a, subscription level, with five seats as an example, or however many seats you want. And then, your once your, Once the, the buyer, Finishes the purchase. Then they get a little dashboard where they can just drop in the email addresses of each of their, family members and, And then the family member gets notified by email and then they get, they basically get logged in and have access to your content. So super easy to set up. Creates that. Additional revenue stream. For you and. And off you go. So. Okay. I, we have covered 15. Pretty easy things to do. We talked a little bit about the, you know, the big premium. Plus level content, but, I think that’s, that’s maybe a discussion for another time. To get in. Deeper on that. It’s typically a one-on-one discussion too. And if you have a, if you have a question on that, like you. An idea for content, please. Feel free to shoot it, shoot it in we’ll we’ll answer it. In fact, we’ll answer every question.
Building subscription revenues. No. We hear a lot from different publishers, a lot of cool ideas, things at work. And we’re, we’re just, we’re happy to happy to share that. So.
Yeah. If you need help in implementing any of these things. We’ve talked about today. Just get in touch.
Yep. Info at zeen101.com. That’s our, email address. Just send it off there. And, if you’re new to this podcast, just head over to Xen one-on-one dot com and grab our subscription accelerator guide. It’s free. Just drop your email address off there and get going. We even have a, 77 page, deep dive guide book on subscription strategies, which, there’s a link in that at the end of the accelerator guide. If you really want to get into the weeds on that.
Yup. Yeah. And just to note, we did a rebrand at the end of the year. So if you do go to scene one oh one.com, it will take you to.
That around here. But we keep paywall.com is our new. New domain, new brand. We’re doing everything under. Yeah. It will be, you’ll see some updates around, from G one-on-one to Wiki. Paywall, but just know it’s still the same people. Just rebranding around a leaky paywall to make it more clear what we do.
Yeah. Thanks for calling that out. You caught me.
I still do it too.
Yep. All right. Cool. Old habits, old habits die hard. Right? Alright, well, thanks for joining us. Everybody again, get in touch. If you have any questions and we’ll talk to you next time.
See you later.