How your paywall can help you build reader relationships

Don’t let your paywall drive potential subscribers away If you are a publisher thinking your paywall is an annoyance on your website then we suggest it simply is not implemented correctly. Join Pete and Tyler in a discussion on how your subscription system should actually be improving the relationship between you and your readers… with […]

The 10 Best Paywall Providers For Your Content Business in 2022

Why use Paywall software? Monetizing your digital publication requires a crucial decision: Should I set up a paywall? Most publishers find that their digital ad revenues are trending downward and are looking to replace and build revenue with paid subscription access. Monetizing your content changes your approach online as you now have the ability to […]

How to succeed with digital subscriptions as a small local news publisher

Tyler Channel has a long history of helping small, local news publishers survive and thrive in the new digital world. The head of the Paywall Project and also head of Success here at Leaky Paywall, Tyler sat down with Pete to offer his wisdom on how local news publishers can succeed in the digital era, including two major success stories and a load of good tips.

Why you need a flexible subscription platform

Leaky Paywall is built specifically for the needs of news and magazine publishers that use WordPress. In fact, you can generate more revenue streams than you thought possible by taking advantage of its core flexibility. Flexibility = More revenue streams We thought it would be a good idea to showcase how different publishers are using […]

Local News Publishers: Subscriptions v. Memberships v. Donations – Paywall Podcast

The Question of Revenue Should your publication be seeking subscriptions, encouraging donations, or offering memberships? The three main revenue models are a hot topic in the publishing world at the moment. The simple answer? All three. Episode 8 of the Paywall Podcast is a roundtable discussion between ZEEN101’s Pete Ericson, Jeremy Green, and Tyler Channell […]

How To Generate More Paid Subscriptions With Promotions – Paywall Podcast

More subscriptions, less stress Paid subscriptions are a key revenue source for most publications. Fortunately, there are any number of easy promotions and strategies a publisher can run to increase those crucial subscriptions. In this episode of the Paywall Podcast, How To Generate More Paid Subscriptions With Promotions, Pete, Jeremy, and Tyler go through a […]

An Interview With Street Photography Magazine – Paywall Podcast

A profile of a successful publication Every profitable publication is born out of a wealth of experience that can be shared. In this episode of the Paywall Podcast, Interview with Street Photography Magazine, Pete sits down with Bob, the founder of Street Photography Magazine, to discuss the journey and strategies that built its success. Listen […]

6 Examples of Successful Publication & Product Launches – Paywall Podcast

New ideas for a profitable publication Every publication is different, but even small or unusual publications can be profitable. In the third episode of the Paywall Podcast, 6 Examples of Successful Publication & Product Launches, Pete, Jeremy, share diverse examples of publishers who found creative ways to generate revenue.   Listen now.   Our featured publishers […]

October 2020 Monthly Update: Checking Your Foundation

Find Your Cornerstone This month, we’re focusing on perfecting the fundamentals. The first step to a profitable publication is getting the basics right. We kick it off with a few words on Leaky Paywall’s full compliance with SCA regulations. Then we unveil our new Paywall Podcast and a couple new integrations to simplify your workflow, […]

Introducing the Paywall Podcast

Looking to generate more subscribers with your paywall? We discuss paywall strategies and tactics for news and magazine publishers. With over 900 publishers running our subscription platform we have learned quite a bit about what works (and doesn’t) in digital publishing. Join Pete, Jeremy, and Tyler for a deep dive that will help you grow […]

Don’t design your new website… blueprint it

Grab a pencil and a couple of sheets of paper… this (true) story starts with a person I call the frenzied publisher. A big mess Some time ago I walked into the office of this publisher who was scanning a conference room table (with about 30 pieces of paper on it) in order to re-design […]

Building a subscriber funnel with Leaky Paywall

How would you like to add 1000 new email addresses to your list in a week? Or 7000 new in just a few months? This is exactly what happened when The Business Journal launched their free registration wall, and new subscribers continue to sign up. After limiting access to free subscribers they turned on Leaky […]

Increasing digital subscriptions with an All-Access pass

Stepping Up The Tempo Of Subscription Success Modern Drummer Magazine is at the top of their game for growing subscriptions. As a veteran print publisher who successfully made the leap to a digital issue, they’ve also mastered the art of setting their pricing to increase both print and digital subscriptions. Now they’ve found a new […]

How to double your email list by getting rid of your email popup

An Essential Process Time and experience (and even a formal study or two) have proven that growing your email list is an indispensable part of growing your subscriptions. Readers who join your email list are 10x more likely to become subscribers. It follows that building that email list should take a more proactive approach than […]

How to make flipbooks part of your digital subscription strategy

A Long History True West Magazine is a veteran publication, publishing a highly visual magazine on the history of the American West since 1953. They started adding their content on the web fairly early, before the evolution of the digital issue. At the time, it was a fairly natural decision for President and Executive Editor […]

How to sell a Super-Premium subscription level

Special Handling For Special Content All of your content is valuable, but for most publishers there are some pieces that are simply more valuable than others. Take iPolitics, for example. A leading online source for Canadian political news, iPolitics is offering in-depth coverage of its upcoming 43rd general election. For the months of September and […]

What should you set your Leaky Paywall meter to? – a Profitable Publishing Webinar

New Research and New Regulations On September 12th, ZEEN101’s Pete Ericson and Jeremy Green hosted our third Profitable Publishing Webinar. This edition of the webinar kicks off with Pete’s tutorial on how to set your paywall correctly to grow your subscriptions. Then, Jeremy gives a guided tour of new settings in Leaky Paywall and compliance […]

Do Flipbook E-Editions Really Work?

Flipbooks: Yea or Nay? Flipbooks (or e-editions) were an early development in field of digital publications. It was a logical step: they were a perfect replica of the print magazine, right down to the flipping pages (and sound effect). As the digital world has advanced, flipbooks have fallen out of favor for many good reasons. […]

How To Build Your Email List and Track GA Goals – A Profitable Publishing Webinar

Strategies and Walkthroughs On May 14th, ZEEN101’s Pete Ericson and Jeremy Green hosted our second Profitable Publishing Webinar. This week’s session included the importance and ease of building your email list and how to set up and track event goals in Google Analytics. The 22-minute session was presented live to our premium customers, with the […]

Why You Should Shift Your Focus To Inbound Marketing

A New Perspective All successful publications have found ways of marketing that work for them: print mailings and cold calls, tracking subscriber (and ex-subscriber) behavior. These outbound methods are valid and will continue to be so. But when you switch to a digital publication, you open up a whole new world of opportunity and your […]

How To Make Digital Advertising Work For You

Digital Advertising That Works In Autumn 2018, at the National Newspaper Association’s annual trade show, ZEEN101’s Pete Ericson led a roundtable discussion on digital advertising. The consensus was that digital advertising is a mess (big surprise). Fortunately, when traditional methods falter, innovators will always come up with something new. You just have to think on […]

How To Turn Your Digital Issue Into Your Sales Funnel

A New Sales Engine The transition into digital publication has been rough on newspapers. (This year’s New York Press Association Spring Conference has made that clear.) Your digital front end isn’t just a supplement to your print edition – it’s the engine that drives all your sales, digital and print alike. It’s time to put […]

How To Build A Smashing ‘About Us’ Page

From Perfunctory to Perfect Everyone has an ‘About Us’ page. Their creation is often an afterthought – a few lines about the publication, maybe a set of profile pictures of key staff – but they have the capacity to be more. While your ‘About Us’ page may never contribute directly to the growth of your […]

How Automated Email Marketing Can Triple Your Audience

A Powerful Tool Email might just be the biggest direct marketing tool in your arsenal. It can also be the easiest. Studies show that readers who join your email list are 10x more likely to become paid subscribers. And getting people to join your email list doesn’t have to be difficult. In fact, most of […]

10 Amazing Subscription Prompts To Inspire Paid Conversions

An overlooked Weapon You have subscription cards. It’s a necessary part of the process – bring them in with your awesome content and then you have a page that tells them how to get more and how much it costs. But, used correctly, this simple necessity can actually become part of your sales pitch. We’ve […]

How to turn your Thank-You page into more subscriptions

An Unused Tool In Your Toolbox Every publisher has a secret weapon that they just don’t know about yet. It’s a tiny tool in their arsenal but it is perfectly placed to leverage into great effect. What is this mysterious asset? The thank you page. That’s right. The obligatory splash page that everyone displays after […]

How to double your email list in 6 months with a metered paywall

An Easy Win We’ve talked a lot about the importance of building your email list. It’s a gateway to paid subscriptions: readers on your email list are ten times more likely to become subscribers. So, it’s always exciting to see a publisher come up with a clever and effective way of doubling their email list. […]

How To Use Leaky Paywall As A Hybrid

Leaks Aren’t For Everyone Your content is your currency, so it’s not surprising that an entire industry has arisen around keeping it safe. Leaky Paywall is hardly the only metered paywall out there. But it is the most versatile. For most publishers, the strongest selling point of a paywall is the leaky bit. Allowing readers […]

How Your Ad-Blocker Strategy Can Win Paid Subscribers

Everyone needs an Ad-blocker Strategy Advertising is a time-honored part of the publishing world. The digital space, however, has changed the game. ‘Banner blindness’ keeps readers from registering the content of banner ads. And for any kind of pop-up ad, over 30% of site visitors have installed ad-blockers. Many browsers now build in ad blocking. […]

How to grow your print subscriptions with digital issues

The Digital Dilemma In an increasingly digital world, it’s difficult to fathom staying afloat as a print publication. But the transition into digital hasn’t been easy either. First, there’s the slow evolution of exactly what a digital issue means (don’t worry, we have an answer for you). And then, there’s the problem of advertising. Digital […]

How To Build Your Audience With Email and Social Media Engagement

Foundations Are Just Beginnings You can’t attract an audience to your digital publication without first creating amazing content – and fortunately, that’s your wheelhouse. Once you’ve got the content, you can protect it (but not too tightly) with a metered paywall, allowing readers a taste of their choosing, without giving away the whole feast. That’s […]

How to Price Your Digital Publication to Retain and Increase Your Subscriptions

And now for something completely different… We talk a lot about how to woo your subscribers. But before you can start growing your digital subscriber base, you must answer a very important question: How much should my subscription cost? Pricing a digital publication is a crucial starting point.  You have to start in the right place. […]

Create New Sources of Revenue from Existing Content

Untapped Goldmines We’ve talked about this before, but there is an undeniable truth that deserves some time in the spotlight: Your digital publication has a ton of content that is either being overlooked or underutilized. Think about it. You’ve spent years putting out article after article of solid, brilliant, valuable content. There’s no way that […]

Why You Should Be Publishing Special Digital Issues

Everybody’s Got Issues Publishers already work incredibly hard. Your attention is on creating brilliant content: finding the right audience, the right sources, the right angle, the right words. On top of all that, you have to do the actual publishing: the platform, the distribution, the promotion, the revenue streams. It’s a lot. In recognition of […]

Why the Metered Paywall is the Heart of your Marketing Strategy

Two Truths Digital paid subscriptions have been a bit of a trial-and-error gig since the invention of the internet. But two seemingly unrelated things have become indisputably clear: The reader needs to be in control of their browsing experience Email marketing is still the number one acquisition and retention channel for digital publishers So what paywall […]

20 Best Features of Leaky Paywall You Don’t Know About

Easy Doesn’t Have To Mean Basic Leaky Paywall is an easy tool to set up. It can be installed easily, you can input your baseline settings easily, and then it can begin increasing your subscriptions easily. Of course, we can make it fancier. We’ve recently discussed some of the ways we have tweaked and customized […]

What if you simply let paid subscribers post classifieds?

The Challenge: Classified Ads De-Classified Advertising is often the lifeblood of a magazine, financially speaking. Whether it’s a full-page photo ad with an attached perfume sample or a veritable catalog of classified ads, advertisements are a source of income. To a certain extent, this is true of web-based publications as well. Though banner ads have […]

How To Boost Paid Subscriptions with a Free e-Book

The Challenge: A Reason To Subscribe For more than 10 years, Soccer Coach Weekly has been the go-to digital publication for the mentors of The Beautiful Game. Replete with drills, training plans, and even personalized advice, Soccer Coach Weekly is an invaluable resource for the entire range of juvenile soccer coaches. Originally launched in 2006, […]

Tip: Premium Content Encourages Subscriptions

Leaky Paywalls Boost Subscriptions The biggest goal for any publication is to increase paid subscriptions. For web-based publications, a tool like Leaky Paywall is a crucial part of achieving that goal. We’ve talked about how, correctly used, Leaky Paywall can increase visibility on search and create a buzz on social media outlets.  It can be used […]

How To Increase Paid Subscriptions Organically With A Weekly Newsletter

The Challenge: An Easy Path To More Subscriptions Military Living is a digital and print publication that de-mystifies travel for military families. In addition to its three travel guides, the website features frequent posts and updates on related topics. A digital subscription includes access to both the guides and the web content. ZEEN101 helped Military […]

How to use Facebook to promote an issue-based publication

Social Media is Made for Issue Publishers Using social media for marketing is hardly a new concept at this point, but innovative businesses are always finding new ways to make the most of the medium. Modern Drummer Magazine, in particular, has found a way to exploit Facebook in a way that works incredibly well as […]

How to add a display/banner ad into your WordPress sidebar

Learn how to quickly create a linked banner ad and publish it into your sidebar. This method breaks down into a few simple steps: In your Dashboard create a draft ad Page for this and future ad work Upload the display ad image and insert it into your ad page Link the image to your […]

How an innovative publisher built digital subscriptions from their travel guidebooks produces 3 printed guidebooks packed with deals for Military and ex-Military travelers. They needed a way to move all their guidebook information onto the web in order to get found in Google search, encourage guidebook sharing in Facebook, and take digital subscriptions. Watch this (6:05) video to learn how we constructed the site to […]