Launching a paywall for the first time can feel intimidating. This blog walks through how four publishers—each starting from a different place—faced the fear, took the leap, and found what works.
It’s time to consider adding revenue streams. Check out these new tactics that are actually working for our publishers.
Let’s explore how a leading publisher is future-proofing their traffic growth strategy in the age of paywalls
Publisher Mastermind – Learn why and how to set up your free and subscriber-only newsletters
Pete drops by the podcast Scale, from the Powered By Coffee team to chat about paywall monetization strategies with Stewart Ritchie.
How do you target different types of readers? What registration setups work better than others? Find out…
How do you target different types of readers? What registration setups work better than others? Find out…
Have a free registration wall and want to improve paid conversions? A nurturing drip email campaign plays a key role.
In this videocast, Pete and Tyler discuss different types of free registration approaches and how some free registration setups work better than others.
Pay per article allows readers to purchase single articles. Offering a pay per article option can help drive readers to subscribe if both options are shown in tandem with each other.
Paid digital subscriptions are becoming the largest share of revenue for publishers including the New York Times.
It’s important to take control of data, be able to export it, transfer it easily from one system to another, etc., so that you have full access/control over your information & subscribers at all times.
It’s time to identify the articles that convert your new free and paid subscribers. By digging into this single metric, you can quickly learn more about what readers actually value and will pay for.
Flipbooks (or e-editions) were an early development in field of digital publications. It was a logical step: they were a perfect replica of the print magazine, right down to the flipping pages (and sound effect).
As the digital world has advanced, flipbooks have fallen out of favor for many good reasons. But that doesn’t mean that they are completely obsolete.
Tyler Channel and I talk about trends that we have seen put into action as well as what publishers said they were planning on in 2023. This episode turned into a ‘recommended major themes’ discussion… actions that you should consider adopting this year.
As a publisher, it’s important to have a newsletter to drive your visitors back to your website.
Join Pete and Tyler in a discussion on how your subscription system should actually be improving the relationship between you and your readers… with the end goal of building your subscription revenue.
Password sharing doesn’t have to be a publisher’s worst nightmare. You have a few options to turn paywall dodging into revenue.
Pete walks through a few actual publications, offering advice on how to find and phrase your best member benefits to sell more paid subscriptions.
Pete and Tyler discuss how they would build a viable local news publication in the digital age, with practical tips and tactics.
Weigh the pros and cons of subscriptions v. donations as revenue models for local publishers in a continuing conversation with Pete and Tyler Channell.
Tyler Channel has a long history of helping small, local news publishers survive and thrive in the new digital world. The head of the Paywall Project and also head of Success here at Leaky Paywall, Tyler sat down with Pete to offer his wisdom on how local news publishers can succeed in the digital era, including two major success stories and a load of good tips.
Selling an ad-free subscription has given Swedish publisher Samnytt a significant boost in revenue.
Let’s answer the question: What should I set my paywall meter to? In other words, how many free articles should I give away before prompting a visitor to pay for a subscription? This is a question we get all the time from both news and magazine publishers.
Eric and Pete dive deep into free registrations and paid subscription strategies. Make sure you check out Eric’s High Value Publishing podcast (where this interview is also published).
Learn two ways to target and promote paid subscriptions to your free registered users
You’re giving away something for free. So you’re giving away your valuable content. So there’s a good match here between an advertiser to sponsor the free registration level and what you can tell anybody that’s new.
Get the rundown on why an email newsletter is important to your paid subscriptions and a tour of a successful newsletter, in under 3 minutes.
In this MACMA webinar, Pete offers a deep dive on digital subscription revenue, with a template for success based on best practices and publisher examples.
Invest 6 minutes to learn the most important step in growing your paid subscriber base. We have implemented this strategy throughout our publisher base and the results are impressive.
Adding a family plan increases your revenue options by offering readers a compelling alternative to password sharing.
This month’s update brings you a few quick updates just to make your life (and subscriptions) easier, as well as a new product preview.
Customer service is a major overhead expense that can be reduced by creating a dynamic menu.
Having an app can increase your paid subscriptions by 10-30%. It opens up a whole new base of subscribers and improves reader experience.
Learn how to create new, revenue-generating products with features that already exist on your site, in Episode 15 of the Paywall Podcast.
This episode of the Paywall Podcast walks you through the different ways of targeting your subscribers and what to say to them.
Leaky Paywall is built specifically for the needs of news and magazine publishers that use WordPress. In fact, you can generate more revenue streams than you thought possible by taking advantage of its core flexibility. Flexibility = More revenue streams We thought it would be a good idea to showcase how different publishers are using […]
Episode 10 of the Paywall Podcast is a primer on social media and email marketing from a career expert, based on real life successes.
Easily add a paid newsletter subscription with Leaky Paywall and MailChimp… complete with automated payments and expiration cut-offs
The Question of Revenue Should your publication be seeking subscriptions, encouraging donations, or offering memberships? The three main revenue models are a hot topic in the publishing world at the moment. The simple answer? All three. Episode 8 of the Paywall Podcast is a roundtable discussion between ZEEN101’s Pete Ericson, Jeremy Green, and Tyler Channell […]
In this video Nick Pataro from MagHub and I go over the strategy to building a strong email list that, in turn, attracts paying subscribers and advertisers. Follow along step-by-step to understand how to develop a free registration capture for your publication to rapidly build your email list, then convert paying subscribers, and also become […]
A profile of a successful publication Every profitable publication is born out of a wealth of experience that can be shared. In this episode of the Paywall Podcast, Interview with Street Photography Magazine, Pete sits down with Bob, the founder of Street Photography Magazine, to discuss the journey and strategies that built its success. Listen […]
Find Your Cornerstone This month, we’re focusing on perfecting the fundamentals. The first step to a profitable publication is getting the basics right. We kick it off with a few words on Leaky Paywall’s full compliance with SCA regulations. Then we unveil our new Paywall Podcast and a couple new integrations to simplify your workflow, […]
Looking to generate more subscribers with your paywall? We discuss paywall strategies and tactics for news and magazine publishers. With over 900 publishers running our subscription platform we have learned quite a bit about what works (and doesn’t) in digital publishing. Join Pete, Jeremy, and Tyler for a deep dive that will help you grow […]
Grab a pencil and a couple of sheets of paper… this (true) story starts with a person I call the frenzied publisher. A big content mess Some time ago I walked into the office of this publisher who was scanning a conference room table (with about 30 pieces of paper on it) in order to […]
How would you like to add 1000 new email addresses to your list in a week? Or 7000 new in just a few months? This is exactly what happened when The Business Journal launched their free registration wall, and new subscribers continue to sign up. After limiting access to free subscribers they turned on Leaky […]
Stepping Up The Tempo Of Subscription Success Modern Drummer Magazine is at the top of their game for growing subscriptions. As a veteran print publisher who successfully made the leap to a digital issue, they’ve also mastered the art of setting their pricing to increase both print and digital subscriptions. Now they’ve found a new […]
An Essential Process Time and experience (and even a formal study or two) have proven that growing your email list is an indispensable part of growing your subscriptions. Readers who join your email list are 10x more likely to become subscribers. It follows that building that email list should take a more proactive approach than […]
A Long History True West Magazine is a veteran publication, publishing a highly visual magazine on the history of the American West since 1953. They started adding their content on the web fairly early, before the evolution of the digital issue. At the time, it was a fairly natural decision for President and Executive Editor […]
New Research and New Regulations On September 12th, ZEEN101’s Pete Ericson and Jeremy Green hosted our third Profitable Publishing Webinar. This edition of the webinar kicks off with Pete’s tutorial on how to set your paywall correctly to grow your subscriptions. Then, Jeremy gives a guided tour of new settings in Leaky Paywall and compliance […]