Leaky Paywall Insights

Get actionable data from visitor and subscriber behavior in one dashboard

Subscriber behavior data

Casual visitors behave differently than your paid subscribers. Know what your best fans are reading and see how engaged they are with every article. How do your subscribers get to your content? Are you increasing engagement with them?

Paid subscription conversions

What sources and campaigns convert the most paid subscribers? What articles are worth optimizing for more search traffic? What articles are triggering the most subscription messages? Are you rsubscription messages being seen enough?

Social & email performance data

What social sites are producing the most engagement and new subscribers? What Mailchimp email campaigns are performing? Which are triggering the most paid subscriptions? Insights integrates with Mailchimp, Facebook, Instagram, Twitter, YouTube, Pinterest,and Linkedin.

One dashboard for decisionmaking

Your home screen is now your daily check. See general Google analytics traffic in one spot. See your search and social campaign performance. What keywords are readers using to land on your articles? What social sites are driving the most subscription revenues. You will discover loads of actionable data to build your subscription revenues.

Track your subscribers behavior with Insights

Leaky Paywall Insights is built specifically for publishers and lets you make better content and subscriber decisions to grow your revenues. Track paid subscriber behavior, what sources are converting the most subscribers, measure email and social performance, and tune your restrictions for higher conversions.

With Insights you will have a new daily stop to see how your subscriptions, content, social and email campaigns are performing. Easily drill down into search, social, and email modules to get a better understanding of what to focus on next.

  • Get quick access to paid subscriber and casual visitor metrics
  • Quickly see trends on most data points (green arrow up, red arrow down)
  • All your data is (by default) compared over the previous 30 days. Date range can be adjusted as needed
  • All data is exportable as a CSV for in-depth analysis

Website traffic channels

This page reviews how your users find content on the internet and which channel convert hte most paid subscribers.  Understanding the paths users take to arrive at content helps you understand where to focus efforts. Pay attention to comparison data for trends to work on.

  • See how many sessions each traffic source creates
  • See how many paid subscribers each traffic source converts
  • Easy trend line markers show you how the data compares to previous period

Organic page performance

Use this page to track period over period trends in your organic search page performance. Look for pages dipping in organic searches and work to leverage SEO best practices to adjust the pages for future performance. Basic customer profile included..

  • See article traffic in search vs pervious period
  • Easy to see trend-line markers

Search console

The previous page reviews “page” performance, this page reviews “keyword” performance and overall impressions on the Google search engine.  Look for terms dipping in either average position or impressions and adjust or build content around these topics..

  • See what search terms are bringing you the most traffic
  • See what Google page your articles are displayed on and which articles could use a little optimization to bump up to page 1 of search
  • See period over period performance

Subscription message performance

This page shows you which articles are generating the most subscription messages (nags) giving you insight into what content casual readers want most.

  • See which articles are subscription message displays
  • See what traffic sources are triggering the most subscription messages

Paid subscriber behavior

The page lets you know what articles your paid subscribers are reading the most. It also tells you how subscribers are getting to your content how your content is trending compared to previous periods.

  • See what your biggest fans are actually reading
  • See how subscribers get to your content
  • Easy to spot up and down arrow trend markers

Page scroll depth

You will find it surprising to see what articles are read to completion. Are subscribers actually reading all of your content on a page? Should you adjust the length of your copy? You will be able to see which article paid subscriber read to completion the most.

  • Paid subscriber depth vs. casual visitors
  • Overall trends for articles scrolled to 50%, 75% and 100%
  • Individual articles that are scrolled to 75% by paid subscribers

Mailchimp email performance

Which of your email campaigns are performing? Which campaigns are driving paid subscriptions? See your overall trends and specific campaign performance in one spot.

  • Individual email campaign performance: Opens, Clicks, Email sent, Unsubscribes
  • See which email campaigns drive the most subscribers
  • See overall trends comparing past period performance

“We quickly learned that Pinterest works and is now our 4th biggest source of paid subscribers”
Small Boats Monthly

Social performance

How are your recent Facebook posts doing? Instagram? Twitter? YouTube? Pinterest? Linkedin? Track individual content performance and overall revenue gains by social platform.

  • Quickly see what content is performing the best on social sites
  • Quickly make decisions on your social campaigns across different sites in one spot

Paid subscriber behavior

The page lets you know what articles your paid subscribers are reading the most. It also tells you how subscribers are getting to your content how your content is trending compared to previous periods.

  • See what your biggest fans are actually reading
  • See how subscribers get to your content
  • Easy to spot up and down arrow trend markers

Today we are able to publish monthly issues in a fraction of the time and we generate additional web traffic from our premium content with the metered paywall system similar to the big publishers like the New York Times and others.” In addition to the tech, these guys know and understand publishing.

Bob

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