How many paid subscribers should I expect as a local news publisher?
In this podcast, Pete and Tyler discuss paid subscriber trends for print and digital publications and how population size correlates to the number of paid subscriber possibilities.
Highlights
- Paid digital subscriptions are becoming the largest share of revenue for publishers including the New York Times.
- Smaller communities feel more connected to their local towns and cities and as a result, tend to subscribe at a higher rate to their local news source.
- Larger markets see a smaller overall percentage of people paying for digital subscriptions.
- If print subscriptions are a dominant source of revenue for your publication, there is a huge opportunity in scaling up your paid digital subscriptions.
- Consider you population/audience size and how many paid subscribers you have against the chart below. Set a goal of 10% of your audiences paid subscriptions. Yes you can achieve that.
