Convert more free readers with a drip campaign
In this videocast, Pete and Tyler discuss how drip campaigns can be used to motivate free registered users to subscribe to a paid subscription plan.
Discussed highlights
- Drip campaigns are a series of emails that are sent to readers over time.
- Drip campaigns can help readers understand your publication’s mission.
- Drip campaigns can help reduce churn and increase the lifetime value of a customer.
- Space drip campaigns out over time to keep from overwhelming your reader.
- Include call to actions (buttons with links) in each message giving readers the ability to subscribe.
