Three publishers, three different calls on print. Real numbers on what happened next.
The New York Times prints for about 4% of its subscribers now. The other 96% read digital only.
That's the extreme end. But if you run a print product, you've probably asked yourself the same question they already answered: stop, shrink, or charge more?
On the latest episode of the Paywall Podcast, Pete and Tyler go through three publishers who each picked a different path, and what happened to their revenue after.
Learn the strategies. Grab the tools. Turn readers into subscribers. Learn More...
Brew Your Own and Winemaker went cold turkey on print. Track and Field News cut their print run and raised their price 4-5x. My Villager flipped from a free 30,000-copy weekly to paid print and digital both.
None of them guessed their way into it. Here's the framework they used, and what it means for you.
Prefer to read? Check out the blog version of this episode:
