A business journal in Youngstown, Ohio, raised its subscription price from $25 to $99 a year.
Nobody canceled.
On the latest episode of the Paywall Podcast, Pete talks with Colin Devroe of Good Migrations. He's worked inside the Stripe accounts of hundreds of subscription businesses, and most of the time he sees the same problem: they charge too little.
They cover how to pick your new price, which tiers to raise, and how to tell subscribers before Stripe does.
A Youngstown business journal went from $25 to $99 a year, and nobody canceled. Colin Devroe and Pete Ericson explain how to raise your prices the same way.
