Stop churn before it happens with our new Retention Flow. Plus: Stripe Tax, smart email tags, and deeper conversion insights.
April's updates focus on the three pillars of your subscription business: reducing churn, simplifying tax compliance, and tracking your conversions with more precision.
Here’s everything new in Leaky Paywall, grouped by the tools you use every day:
Leaky Paywall Core (v5.0.4 - v5.0.9)
Automated Stripe Tax: You can now enable Stripe Tax directly within Leaky Paywall. Let Stripe handle the jurisdictional math and tax collection while you focus on your content.
Smart Email Fallbacks: We’ve added "fallbacks" to email tags. Now, if a subscriber’s name is missing, you can set a default like "there" (e.g., Hi there) so your automated emails always look professional.
Conversion Attribution: We’ve updated our tracking to show you exactly which articles are driving paid upgrades. You can now see which specific content is fueling your "Top Content - Paid Conversions" in Insights.
A Smoother Reader Experience: We fixed issues where the paywall might incorrectly appear for a visitor who had already viewed an article, ensuring your loyal readers have a frictionless experience.
Recurring Payments (v1.6.0 - v1.6.1)
The Retention Flow: This is a game-changer for churn. Instead of a silent cancellation, you can now automatically present a "Retention Offer" (like a special coupon) to readers right before they leave.
Why are they leaving? We’ve added a structured "Cancellation Reason" dropdown. Now, you get the data you need to understand exactly why people are unsubscribing.
The Retention Dashboard: Track your "Saves" and cancellation trends at a glance with our new Retention admin page and dashboard stat cards.
Past Due Access Control: You can now automatically revoke content access the moment a payment fails, encouraging subscribers to update their cards immediately during Stripe's retry window.
Coupons (v2.4.3 - v2.4.5)
Retention Support: New coupon types specifically designed for the "Save" flow mentioned above.
Performance Tracking: You can now see usage stats directly on the coupon code screen to see which offers are resonating.
Double Opt-In (v1.4.0)
Modernized Experience: We’ve redesigned the pending-account notices and verification emails with a cleaner, more professional look.
OTP Security: Added One-Time Code (OTP) support for List Builder signups to ensure your list stays secure and bot-free.
Corporate Subscriptions (v1.9.0)
UI Overhaul: Fully updated for compatibility with Leaky Paywall 5.0, featuring a cleaner settings interface and new insight cards for your dashboard.
IP Blocker (v1.5.3 - v1.5.4)
Instant Unblocking: We’ve refined how we handle identified subscribers. The moment a visitor logs in or signs up, any IP blocks are cleared instantly so they can access your content without delay.
Multipass & Extensions
Multipass (v1.2.1): Clearer setup feedback and updated sync settings for multi-site publishers.
Campaign Monitor (1.2.0): Added a connection tester to ensure your email sync is working perfectly.
Quick Register: Improved expiration logic for "Forever" levels and more accurate reading count tracking.
Ready to upgrade?
These updates are waiting for you in your WordPress dashboard. To ensure you see the latest versions for all extensions, make sure your license keys are active under Leaky Paywall > Settings > Licenses.
If you have questions about setting up your first Retention Offer or enabling Stripe Tax, check out our documentation or simply reply to this email.
Is your growing email list causing a panic over Mailchimp or HubSpot bills? In this episode, Pete sits down with Tyler from Newsletter Glue to discuss the "False Economy" of cutting email costs. We explore why the knee-jerk reaction to delete unengaged leads is actually a direct hit to your bottom line.
Learn the math of how saving $300 a month on email overhead can lead to a $15,000 loss in annual subscription revenue. We break down why the free registered list is your primary momentum engine and how to clean your list without killing your conversions.
Dylan Redekop shares how publishers can adopt a creator mindset, leveraging newsletters as products, boosting reply rates, and using cross-promotion to build a full-time business.
Leaky Paywall 5.0 covers every stage of the Publisher Flywheel — from email capture to subscriber management — inside a single WordPress-native platform.
We're committed to building the tools that help independent publishers thrive in a digital-first world.
If there is a feature you need or a workflow that could make managing your subscribers easier, just hit reply and let us know. We are here to help you turn more casual readers into loyal, paying subscribers.
