The average visitor reads 1.7 articles per session. Not per month. Per visit.
If your meter is set at 3, 4, or 5 free articles, most of your traffic never gets far enough to see it. Run the math on 100,000 monthly visitors: a 1-article meter puts your wall in front of 70,000+ of them. A 3-article meter drops that to around 30,000. At 5, almost none.
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We just published the full breakdown, including the 9-publisher dataset behind those numbers, the one-and-one framework, and a step-by-step ramp for publishers who aren't ready to jump straight to one free article.
