Most publishers use newsletters to drive traffic. Dylan Redekop explains why that’s a mistake and what to do instead.
Most publishers use their email list as a simple vehicle to drive traffic back to their website.
According to Dylan Redekop (founder of Growth Currency), that’s exactly backwards. In our latest episode of the Paywall Podcast, Dylan explains why the newsletter is the product, not just a collection of links.
In this episode of the Paywall Podcast, we break down the "creator" strategies that traditional publishers are missing out on, including:
The Reply Metric: Why replies are 10x more valuable than open rates.
Co-Registration: How to grow your list (and revenue) using your thank-you page.
The "Rising Tide" Strategy: How local publishers can scale by partnering with community businesses.
Dylan built a full-time media business by treating his newsletter as a destination.
Whether you prefer to listen on the go or read the deep dive, we've got you covered.
Leaky Paywall 5.0 covers every stage of the Publisher Flywheel — from email capture to subscriber management — inside a single WordPress-native platform.
Ben Moss of The Moss Report lifted free registrations 20-30% with a curated content bundle and uses an 18-email drip campaign to convert free subscribers to paid. Here's how the...
A niche digital publication grew their email list to 62,754 registered readers, more than double comparable publishers, with one registration wall built around a single word.
