Google traffic to publishers is down over 30%. Social referral keeps shrinking. AI Overviews are answering the questions your articles used to answer.

The one thing nobody can scrape from you is a direct relationship with your audience.

In the latest episode fo the Paywall Podcast, Pete walks through the Publisher Flywheel™: a 4-step system that captures anonymous readers on your email list and converts them into paid subscribers.

The full breakdown is in this week's episode:

Listen to the Episode

Prefer to read the breakdown? We published a written walkthrough of the same 4-step flywheel Pete walks through in the episode.

Read the Breakdown

Level Up Your Strategy

Here are a few more deep dives to help you take full control of your audience and revenue.

Strategy, Case study, Paywall Podcast

This publisher gates nothing, yet readers still pay. Here's how a generous registration wall and a stack of membership levers turn a free site into real revenue.

zeen101 issues

You've decided Ghost isn't it. Here are the top alternatives sorted by use case, from subscriptions to developer blogs.

zeen101 issues, Paywall Podcast

AI search killed the random click. Here's how publishers survive: stronger positioning, registration walls, and an archive AI can't replicate.


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