Achieve a 20% conversion rate by using a free registration, email newsletters, optimized upgrade messages, local content, and data tracking.
We have been tracking the framework our publishers are successfully implementing that convert readers into long term paying subscribers. Join us to find out what actually works.
This podcast (video version below) offers insights for local news publishers. We look at how to achieve a realistic 20% conversion rate between free registered readers and paid subscribers:
- Implement a Free Registration: Allow visitors to read one article for free and on their second article, prompt them to register for free. Ensure they see an upgrade message on their third article.
- Leverage Email Newsletters: Use the free registration to build your email list and send regular newsletters to drive readers back to your content. This also reduces payment friction by having them create an account with an email and password early on.
- Avoid using generic newsletter signup forms that bypass your funnel.
- Optimize the Funnel: Make sure readers see upgrade messages multiple times in the free newsletter and upgrade messages on your website from your paywall.
- Focus on Local Content: Publish hyper-local stories that your community cares about to drive both free registrations and paid conversions.
- Track and Analyze Data: Look for peaks in free signups and correlate them with paid subscriptions and use this data to understand what content drives conversions.
Listen to this audio podcast here: paywallpodcast.com.
Watch the videocast
Let’s talk paid subscriptions
Want to learn more about growing your audience and converting subscribers with your paywall? Get in touch with Pete.
