To Build An Audience: Improve the Worst…Don’t Beat the Best (Podcast)
The Digiday podcast this week talks with NowThis president Athan Stephanopoulos about his approach to capturing and keeping a digital audience. NowThis (formerly NowThis News) creates news videos for distribution to social platforms like Facebook, LinkedIn, and Twitter. Their average video receives roughly 750,000 views, and they’ve gotten there, Stephanopoulos says, by focusing on improving […]