Your reader has reached the end of their free article meter and your nag to subscribe pops into the article. What can you do to motivate readers to subscribe?
Here are 3 easy to setup nags that work.
1. Embed an image that sells your subscription
View a few articles on http://dynastyfootballwarehouse.com until your trigger their subscription nag. Note the use of an image loaded with benefits. It works, they had a big day when they launched (sorry I can’t disclose the actual numbers).
2. Bump up the font size
Large header text will grab your readers attention as it does on https://insidersurveillance.com/
3. Add a compelling video
We know video converts the best. Check out how http://edgeyk.com gains new subscribers with their funny and compelling videos. Read more about this video approach here.
How do you easily add this content to the subscriber nag box ?
It’s super easy with Leaky Paywall.
- Create a new Page in WordPress and add the content and formatting you like to display in the box with the built in visual page editor
- Add the subscribe and login codes (see below)
- Copy the html from the Text view
- In Leaky Paywall settings: Paste the html into the Subscribe or Login box)
Sample of code used to produce header text (large font size) and an embedded image:
<h3 style=”text-align: center;”>Subscribe today and get 37 amazing benefits</h3>
<p style=”text-align: center;”><a href=”{{SUBSCRIBE_URL}}”>Subscribe</a> or <a href=”{{LOGIN_URL}}”>log in</a> to read the rest of this content. You can add any copy or html you like here. Why not embed a compelling video?</p>
<a href=”{{SUBSCRIBE_URL}}”><img class=”aligncenter wp-image-12697 size-full” src=”https://leakypaywall.com/wp-content/uploads/2013/08/nagimage.jpg” alt=”nagimage” width=”357″ height=”424″ /></a>
Here is what your message will look like:
Go improve your subscription box now, it won’t take you very long and you will sell more subscriptions.
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