Bulk is better
Start selling group access today.
We’ve developed four different ways to set-up/sell/manage a cluster of subscriptions through Leaky Paywall, depending on the needs of your customer.
They are all quick to set up so all you have to do is spot opportunities for a group or business to give access to their team.
Here are the 4 ways to give cohorts of readers access to your content.
1. IP Exceptions
IP Exceptions are perfect for organizations that want to allow access to your publication at their physical location — schools, libraries, and so forth. It also lets you output a ‘sponsored by’ image at the location to promote the sponsor. Example:
The IP Exceptions extension allows access to the range of IP addresses belonging to that organization. Any visitor on your website from one of those IP addresses can access your publication without having to log in.
2. Corporate Subscriptions
Any group who has a @yourcompany.org-type email addresses can use the Corporate Subscriptions add-on to manage their access.
Once activated, anyone sharing the correct unique email domain name can set up their personal log-in via their corprate email account. Corporate users are registered in Leaky Paywall and can be sent to your email newsletter provider for significant list building.
3. Group Accounts
Group Accounts offer access by number of seats. It is for groups who have members with whom they wish to share their subscription — small groups with a shared interest in your publication. You set how many seats are available at a subscription price.
Example: 5 seats for $199/year. (The coaches and assistant coaches of a soccer team sharing a subscription to a coaching magazine or a Girl Scout troop being gifted access to a children’s magazine, etc)
The Group Accounts extension allows the group owner to manage a subscription with their own dashboard on their My Account page. The owner can then invite whoever they’d like to join their group until all the seats are filled.
4. Bulk Import
The final way to sell a bulk subscription is for high-volume clients without a shared location or email domain.
The Bulk Import tool allows you to create a separate, hidden subscription level for the individual client. Then you can simply mass import that client’s list of email accounts into the subscriber table for that subscription level.
This creates a group subscription without having to add each subscriber one by one.
Want to learn more ways to boost your subscriptions – bulk and individual alike? Let’s chat.
