How would you like to add 1000 new email addresses to your list in a week? Or 7000 new in just a few months? This is exactly what happened when The Business Journal launched their free registration wall, and new subscribers continue to sign up. After limiting access to free subscribers they turned on Leaky Paywall and are now enjoying a flow of paid subscriptions.
What they do: Encourage readers to register on their site for free, to gain additional access to premium content. This approach builds their email list quickly and widens the top of their subscription funnel.
What we learn here is that the larger your email list is, the more subscribers will pay for full access (assuming you are regularly emailing them your teaser content to drive them back to your site).
Every new email subscriber you collect has a 10x greater chance of paying for a subscription… some publishers claim that number is low.
If you have been considering doing this, this video will step you through the process.. it’s a snap to set up:
