Why it’s important to get your free registration right.
In this videocast, Pete and Tyler discuss different types of free registration approaches and how some free registration setups work better than others.
Highlights
- Data shows that by setting up a free registration, more than 30% of those registrations can convert into paid subscribers.
- 1 & 1 free registration strategy: Allow one free article and require a free registration right away giving the reader an additional article for free just for registering.
- If additional articles are viewed while registered for free, then show upgrade messaging.
- Set up an IP blocker to keep readers getting around your metered paywall.
- Have a registration redirect to carry readers back to the article they were reading before registering.
- Target readers with conditional display encouraging them to upgrade
