4 membership lessons from The Independent

The Independent rebuilt its membership into two tiers, and neither one is sold on “access.”

Both are built on perks: newsletters, events, puzzles, video and fewer ads. The top tier costs $4 more a month and is made from work they already do.

Here’s what you can copy on your own site:

  • Why your base tier should sell belonging, not articles
  • How to build a top tier without creating new content
  • Why paying members shouldn’t see ads
  • A simple starter setup for a smaller site

Read the article:

What The Independent’s Membership Tiers Can Teach You

The Independent rebuilt its subscription as two membership tiers made of perks, not access. Here’s how the model works and the version your site can copy.

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