Subscription Scorecard – Leaky Paywall
Subscription Scorecard

See where your subscriptions stand against 500 of our publishers.

A few questions about your site. Takes 3 minutes. You get your email capture rate, the emails you’re not capturing every month, and what to do to jumpstart subscription growth. Works whether you sell subscriptions, run ads, or take donations.

Already filled in with a typical publisher, so you only change what is different about you.

Your publication

Change what is different about you. Nothing is saved until you ask for your score.

How do you make money? Changes what a registered reader is worth to you.
A round number from your analytics is fine.
1.7 is the industry average. Change it if your analytics says otherwise.
Everyone who gets your newsletter.
What you add in an average month.
How do you build your email list? Opt-ins ask. A registration wall requires an email to keep reading.
How often does your newsletter go out? Your regular send, not one-off campaigns.
Do registered readers see an upgrade or donation ask? A paywall, a membership prompt, or a donation appeal after they register.
Can you see what your registered readers read? Reader-level behavior, not just sitewide pageviews.

Your score is waiting below. Enter your email to reveal it, and the full scorecard lands in your inbox.

Your scorecard is ready

See your score and what to do first.

Enter your email to reveal your score, your numbers, and what to do to jumpstart subscription growth. The full scorecard lands in your inbox too.

One email with your scorecard, plus publisher growth tactics from Pete. Unsubscribe any time.

Your score
0/100
Stalled
Your score across the four steps of the flywheel

Emails you are not capturing
0 a month

Your capture rate with email opt-ins
0%
of visitors become known readers
Registration delivers an email trade for more content access
3.2 – 6.7%
of visitors become known readers
List in 12 months, today’s pace
0
List in 12 months, with registration engagement
0
Newsletter return visits now
0
visits a month from your sends
Return visits in 12 months
0
How to jumpstart growth

    Projections use benchmarks from the Publisher’s AI Survival Guide: registration walls converting 3.2 to 6.7% of the readers who see them, popups at 0.9%, and a 3% newsletter click rate. Your results depend on your audience and your content.

    800+
    publishers on Leaky Paywall
    15 yrs
    working with publishers
    5-20%
    of registered readers convert to paid
    Talk it through

    Book a Zoom to talk subscription strategy.

    Bring your score and your traffic numbers. In 20 minutes we will set your meter, your wall copy, and your send cadence, and map what your next 90 days should produce.

    Book a Zoom with Pete

    No slide deck. You will talk to the people who do the work.