How many devices should one subscription allow?

Should you worry about password sharing?

It’s a question publishers ask me often. I ran into it myself when the New York Times flagged my paid account for too many devices.

Here’s the short answer: if you limit logins, keep it generous. Four or five devices is a good starting point. Go tighter and you’ll get more “I can’t log in” emails from paying subscribers.

The better move: sell a family plan. Readers who share are showing you there’s demand for more seats.

Full breakdown on the latest episode of the Paywall Podcast:

Prefer to read? Here’s the blog version:

How Many Devices Should One Subscription Allow?

The New York Times flagged a paying subscriber for too many devices. Here’s where to set your login limit, and how to turn password sharing into revenue.

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