Should you copy Politico’s registration wall?

Politico UK now makes readers register before they can read its free content.

In the new Paywall Podcast episode, Pete explains why your site should do the same. Leaky Paywall publishers who put up a free registration wall see 2x to 7x more email signups than they got from a newsletter pop-up.

Pete also covers:

– How logged-in readers show you who is likely to upgrade to paid
– Why a bigger list brings in more advertisers
– How two 23-year-olds built Argentina’s top news app from publishers’ free articles, and how a registration wall keeps AI bots out

Full breakdown on the latest episode of the Paywall Podcast:

Prefer to read? Here’s the blog version:

5 Things a Registration Wall Does That a Pop-Up Can’t

A pop-up asks for an email. A registration wall does more: 2x to 7x more signups, reader data, higher ad rates and protection from AI scrapers.

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Learn the strategies. Grab the tools. Turn readers into subscribers. Learn More…

Keep an eye on our podcast for strategy tips, insights & interviews with our publishers

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