In this webinar we cover two main points:
- What can you track now with our Insights and how to put the information to work
- A sneak peak on the new subscriber insights we are currently working on. Note: Customers have access to our Q&A for the opportunity to give us input on the type of data you would like to have in the future
Login to watch the video with Q&A
Here’s the writeup:
- Introduction: The theme was actionable insights for publishers to reduce churn, build subscriptions, and grow audiences.
- Leaky Paywall Insights: Pete discussed the transition from Google’s Data Studio to Leaky Paywall’s own insights dashboard, emphasizing the importance of manageable and relevant data for publishers.
- Insights Dashboard Walkthrough:
- Free Registration vs. Paid Subscribers: Highlighted the correlation between free registered readers and paid subscribers.
- Subscriber Ratio Analysis: Examined the ratio of free registered readers to paid subscribers, suggesting a target of 10% conversion.
- Subscription Levels and Content Tabs: Provided insights into subscriber distribution across levels and content effectiveness in converting readers.
- Attribution Survey: Focused on understanding subscriber sources, including the ‘Other’ category for unique traffic sources.
- Future Developments:
- New Dashboard and Event Tracking: Discussed the development of a new dashboard to track subscriber events and segment data for targeted marketing.
- Integration with Segment App: Highlighted the potential of integrating event tracking for detailed subscriber analysis and creating targeted campaigns.
- Publisher Feedback and Discussion:
- Data-centric Ideas: Covered topics like most popular articles for paid subscribers, elements generating clicks, targeting low-intent readers, and measuring conversion rates.
- Email Action Ideas: Discussed emailing strategies for different subscriber segments, churn analysis, and re-engaging less active subscribers.
- Publisher Feedback: Participants, including Dan, shared insights on innovative approaches like day passes and SEO tactics for older articles.
- Conclusion: Ended with an open discussion on prioritizing features and a reminder of the importance of actionable data for publishers.
This session provided a comprehensive overview of current capabilities and future plans for Leaky Paywall, emphasizing the need for data-driven strategies in subscription management and audience engagement.
If you have a question about this topic (or a new one), drop it in here:
