If you are considering or implementing a metered paywall you need to read this article. The New Yorker magazine has some very compelling data about the success of it’s metered paywall. As of today they offer 6 free articles before you need to pay to subscribe. At article 4 they interrupt you to promote their paywall (see image below). This approach works.
Web traffic has risen 25 percent since last year, subscriptions up 61 percent.
What’s weird is we launched the paywall, and then there was a massive increase
Source: The New Yorker Finds Success With Digital Audience – Folio:
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