From YouTube Ads to Website Subscribers: Strategies for Sustainable Growth

Is YouTube ad revenue letting you down? Are you considering subscription revenue?

If so this videocast is for you. We take a deep dive into how YouTuber leveled up from YouTube ad revenue to paid subscription revenue.


Watch the video below

This videocast explores the journey of a YouTube guitar instructor who transitioned from relying on ad revenue to incorporating paid subscriptions, and successfully growing his email list on his website.

The publisher (, a musician and music instructor, noticed a decline in ad revenue on YouTube and sought to capture more revenue by offering paid subscriptions for access to premium content on their website.

Tyler Channell and I explore the publisher’s journey, including initial experiments with pay-per-post options and the eventual transition to a subscription-only model for premium content. Key points discussed include the importance of controlling revenue streams independent of platform algorithms, leveraging website traffic to grow email lists through free registrations, and using targeted messaging to encourage conversions to paid subscriptions.

We also also suggest strategies for nurturing free registered readers to become paid subscribers, such as offering a taste of premium content with registration. Overall, the podcast highlights the publisher’s experimentation with different revenue models and the importance of adapting strategies to optimize subscription growth and revenue generation.

Listen to this audio podcast here:

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Let’s talk paid subscriptions

Peter Ericson

Want to learn more about growing your audience and converting subscribers with your paywall? Get in touch with Pete.

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