Make them read the blurred text – How to motivate readers to subscribe

You run a metered paywall. Your articles are getting found in Google search and they are getting shared in Facebook. Your readers arrive at your site and comb through more articles. They are interested. They might subscribe. How do you encourage them? Do what the Austin Monitor does: Make them want to read the blurred […]

Publisher profile: Running a metered paywall and apps… together

Profile DKonPittsburghSports is a Pittsburgh sports news site run by the award winning journalist Dejan Kovacevic (DK). DK offers readers 2 free articles using a metered paywall. The paywall is integrated with his iOS and Android apps for centralized subscriber management. After a reader views 2 articles either on his website or in his apps, […]

It’s time to monetize your back issues

Why are readers drawn to content decades or even centuries old? The answer is a simple one: Articles that were once popular as cutting-edge news are now highly valued for their historical content. Digital archives are typically being made available through premium multimedia subscriptions that command significantly higher rates than print-only subscriptions — while still […]

What Does ‘Going Digital’ Actually Mean For Publishers?

“Going digital” has been the publisher’s catch-cry ever since the web started to take hold but for many small publishers it’s always been a costly undertaking. In the last few years, that’s all changed as low-cost, often free, products have once again levelled the publishing playing field. Now, the problem is not one of cost […]