Two publishers tried to fix their email costs this month. One deleted 30,000 contacts. The other cut daily to weekly. Both lost more in paid subscriptions than they saved on email. Here’s how to clean your list without killing your conversion engine.
Dylan Redekop shares how publishers can adopt a creator mindset, leveraging newsletters as products, boosting reply rates, and using cross-promotion to build a full-time business.
Ben Moss of The Moss Report lifted free registrations 20-30% with a curated content bundle and uses an 18-email drip campaign to convert free subscribers to paid. Here’s how the system works.
Warren Buffett just invested $351M in the NYT. We unpack the metered paywall strategy behind this massive reversal and how to model it at your scale.
A publisher’s Valentine’s Day promotion converted 80 subscribers but lost 379. Here’s what went wrong and the 4-part fix.
Publisher traffic from Google dropped 30% as AI overviews kill clicks. The Fisherman tripled email signups with one strategy: free registration walls that block AI scrapers.
The Pittsburgh Post-Gazette could have generated $28 million annually from subscriptions. Instead, seven fundamental mistakes destroyed their revenue. Here’s what killed their subscription business.
Mexico News Daily runs on 100% reader revenue with zero ads. Here’s how Travis Bembenek built a subscription funnel that grows by giving readers a better experience.
Terrified that launching a paywall will turn your newsroom into a call center? We explain why the “customer service hassle” is optional and how modern tech like Stripe and passwordless logins can automate the friction away.
Discover how automating your newsletter strategy fixes broken conversion funnels, eliminates subscriber friction, and turns your list into a predictable stream of paid subscriptions.
Learn to simplify your subscription offerings, guide readers seamlessly from free registration to stable annual subscriber, and use effortless upgrade paths to unlock thousands in new monthly revenue.
This article breaks down a proven 3-step framework designed to grow your email list 20% faster and turn those new sign-ups into loyal, paying subscribers.
Is your publishing business still stuck in the past? Learn how to stop relying on old ad models and build a profitable, sustainable business by treating your content as a premium digital product.
From “flip book only” to whole‑site funnel: free registration, steady newsletters, and on‑site checkout with automatic renewals turned this local site into a reliable engine for traffic and subscriber revenue.
Cloudflare’s Pay-Per-Crawl sounds great, but bot pennies won’t match real revenue. Email capture, solid newsletters, and fair subscriptions still win. Here’s the playbook.
Worried about AI scrapers, “remove-paywall” hacks, or shared logins? Learn which threats really hurt—and the simple tweaks that protect revenue without killing reach.
Confused visitors rarely hit “Subscribe.” Use plain language to build instant trust and watch sign-ups rise on autopilot. Clear copy converts faster.
Not getting the traction you want from your newsletters? You might be sending too little—discover the cadence that keeps your readers coming back for more.
Launching a paywall for the first time can feel intimidating. This blog walks through how four publishers—each starting from a different place—faced the fear, took the leap, and found what works.
What’s the right way to gate your content? We break down smart paywall setups and show how publishers are using them to drive paid subscriptions.
A strong Black Friday doesn’t need to hurt long-term value. These Black Friday strategies protects your brand and builds subscriber trust.
Switching to Flowletter helped Mexico News Daily streamline their email workflow, improve reader access, and grow paid and free subscriptions.
Salem Reporter’s registration wall generates 16x more signups than newsletter forms and converts 20% of free readers to paid subscribers. Here’s their formula.
How do you build a compelling subscription landing page? We show off high converting examples.
Learn how a YouTuber musician sends his audience to his website and converts premium subscriptions
We take a deep dive into how the Key Biscayne Independant is surging audience growth, donations, and paid subscriptions.
AI and social media concerns are ramping up for publishers. So what do you do? We offer guidance.
AI and social media concerns are ramping up for publishers. So what do you do? We offer guidance.
We dive into successful promotional subscription strategies for publishers
Publisher Mastermind – How to put Leaky Paywall Insights to work for your publication
Publisher Mastermind – Learn why and how to set up your free and subscriber-only newsletters
We dive into a case study on Salem Reporter, a local news publisher that has seen significant success in growing their revenue.
Paid digital subscriptions are becoming the largest share of revenue for publishers including the New York Times.
Publisher Mastermind with Q&A – Learn best practices for engaging and nurturing casual visitors on your website.
Pete drops by the podcast Scale, from the Powered By Coffee team to chat about paywall monetization strategies with Stewart Ritchie.
How do you target different types of readers? What registration setups work better than others? Find out…
How do you target different types of readers? What registration setups work better than others? Find out…
How do you target different types of readers? What registration setups work better than others? Find out…
Have a free registration wall and want to improve paid conversions? A nurturing drip email campaign plays a key role.
In this videocast, Pete and Tyler discuss different types of free registration approaches and how some free registration setups work better than others.
Pay per article allows readers to purchase single articles. Offering a pay per article option can help drive readers to subscribe if both options are shown in tandem with each other.
It’s important to take control of data, be able to export it, transfer it easily from one system to another, etc., so that you have full access/control over your information & subscribers at all times.
It’s time to identify the articles that convert your new free and paid subscribers. By digging into this single metric, you can quickly learn more about what readers actually value and will pay for.
We received a question from Flyer Magazine on how best to handle subscriber retention emails. After reviewing the website, the video below turned into a retention and new subscriber generation session.
As a publisher, it’s important to have a newsletter to drive your visitors back to your website.
Paywall Podcast E30: Publishers often redesign their sites and add features without considering how these changes will affect the user experience. As a result, many websites are difficult to navigate and use, causing frustration for readers who just want a smooth content experience. Step back to take a look at what you are actually doing to the reader experience.
Pete and Tyler discuss how to quickly update your existing newsletter into a value-add for your paid subscribers. It’s easy and you already have everything you need to make it happen and automate the workflow.
Don’t be afraid of the paywall. Pete and Tyler will tell you why the long terms gains to traffic, readership, and revenue are worth it.
Pete and Tyler discuss how they would build a viable local news publication in the digital age, with practical tips and tactics.
Weigh the pros and cons of subscriptions v. donations as revenue models for local publishers in a continuing conversation with Pete and Tyler Channell.