Level Up Your Existing Tools
This month, we encourage you to make the most of what you have to reach the revenue your content deserves.
We’re showing off new ways to use or optimize the tools you already possess to increase your subscriptions. That might mean creating a premium subscription level on the fly, finding the right setting for your meter, brushing up your touchpoints, or just making sure to capture all possible renewals.
You ready? Let’s go.
Featured Tip: How to sell a Premium+ locked down level with unique messaging
Use the existing Pay Per Post add-on to create a Premium+ or Member subscription level.
If you designate specific pieces of content as Pay Per Post items, you can create a specific message to allow either a one-off purchase or a direct link to the new subscription level.
Featured Website: Law Week Colorado
Law Week Colorado is an inspiring example of a highly specialized publication that knows its own value. Integrating both regular issues built on IssueM, a premium archive of back issues, and a side stream of news articles, Law Week Colorado boasts high value content.
All but a few articles are locked down behind Leaky Paywall, but the few articles accessible to the casual reader allow search engines to index everything and readers to share their favorites. They’ve also disallowed access to anyone running an ad-blocker, upping the value of their ad space.
Moreover, they offer a free registration level, funneling all meter lock-out messages to the subscription page offering both free and paid options.
Other New Tips
How to set up non-recurring (and recurring) renewal email reminders
Use Leaky Paywall and Stripe to set up automatic email reminders for customers on the verge of expiration. Here’s how.
How to manage a large group account with the Bulk Import tool
There are a number of ways to manage bulk subscriptions. The best option for large groups with disparate geographic locations and email addresses is with the Bulk Import tool. Here’s how it works.
How to add Leaky Paywall subscription level to the body tag
This technical trick allows you to customize the content displayed on your site based on the reader’s subscription level. Get the code.
New Integration: RunMags
Leaky Paywall can now be integrated with CRM RunMags. The newest add-on uses Leaky Paywall as the gateway and RunMags as the subscriber source-of-truth. Because RunMags also offers a full range of fulfillment options, including print, it’s a good option for streamlining your distribution.
New Podcast Episode
Easy ways to level up your website to build paid subscriptions – Part I walks the listener through a brief but thorough introduction to subscription touchpoints.
Take a tour of your publication’s subscription experience and discover all the ways to optimize each moment of customer interaction to promote your mission and your subscriptions.
The podcast can be found on iTunes, Spotify, Stitcher, Google Podcasts, and Pandora.
Recent Success Story
How Stone Soup manages subscriptions with Leaky Paywall, WooCommerce, and apps
Stone Soup, a legacy children’s magazine, is a shining example of how to tailor your publication and your subscription options to your audience.
More tips and updates are always available on our site.
Until next time, be safe and be well!
Pete Ericson & Jeremy Green