Your subscription page is selling the wrong thing


Mexico News Daily grew from about half a million monthly readers to over two million in two years.

But its subscription page still leads with “Get unlimited access.” That’s what many publishers sell. And nobody wants to buy it.

In the new episode of the Paywall Podcast, Pete tears down the Mexico News Daily subscription page and shows you how to fix yours:

  • The 10-second test every subscription page has to pass
  • An AI prompt that turns your About page into benefit copy in minutes
  • The three pricing cards to run (and the fourth one most pages are missing)
  • One line on Northshore Magazine’s login page that beat paid Facebook and Taboola on revenue

Listen on the Paywall Podcast:

Nobody wants to buy “unlimited access.” In this episode, Pete reviews the Mexico News Daily subscription page and shows how to sell benefits instead, write that copy with AI, and set up a distracti…

Prefer to read? Check out the blog version of this episode:

Nobody wants to buy “unlimited access.” Here’s how to rewrite your subscription page around benefits, cut the distractions, and set up pricing cards that convert.

Learn the strategies. Grab the tools. Turn readers into subscribers. Learn More…

Keep an eye on our podcast for strategy tips, insights & interviews with our publishers

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