Rethinking the Publisher Drip Sequence
Small Boats converts free registrants with one welcome email. The Moss Report uses 18. Both work. Here’s how to match the right drip sequence to your audience.
Tag: newsletter strategy
Email List Cleaning for Publishers: The False Economy of Cutting Costs
Two publishers tried to fix their email costs this month. One deleted 30,000 contacts. The other cut daily to weekly. Both lost more in paid subscriptions than they saved on email. Here’s how to clean your list without killing your conversion engine.
How a Daily Newsletter Cadence Doubled Paid Subscriber Conversions
One regional news publisher doubled their free-to-paid conversion rate without changing their content or pricing. Here’s the three-part system behind it.
How AI is Destroying Publisher Traffic (And Why Registration Walls Are Your Only Defense)
Publisher traffic from Google dropped 30% as AI overviews kill clicks. The Fisherman tripled email signups with one strategy: free registration walls that block AI scrapers.
Why Publishers Must Automate Now
Discover how automating your newsletter strategy fixes broken conversion funnels, eliminates subscriber friction, and turns your list into a predictable stream of paid subscriptions.
How magazine publishers are thriving in today’s digital landscape
Is your publishing business still stuck in the past? Learn how to stop relying on old ad models and build a profitable, sustainable business by treating your content as a premium digital product.