By adding a free registration level, Small Boats increased their email signups by 20% each month. Your email list is 10x more likely to subscribe.
IP Blocker stops incognito browsers from bypassing your paywall. Add a free level registration and they join your subscription funnel.
Stone Soup, a magazine for and by children, offers individual, group, school, and gift subscriptions with Leaky Paywall and WooCommerce.
There’s Always Someone… The success of a leaky/metered paywall is tied to the ability to offer a few free articles per browsing session so that your content is fully indexed by Google and can be shared in social media. Generally publishers are enjoying paid digital subscriptions by metering the content and accepting the fact that […]
A Different Kind of Content All content is valuable. Fortunately, just about any kind of content can be metered. Take a look at Automobl. Automobl is a new Canadian car comparison site. Founder Paul Webster has spent a lot of time compiling data on every trim available of more than 175 cars currently on the […]
Don’t Panic! The idea of transferring your entire print subscription database to a digital edition can be terrifying for an established publication. Fortunately, you don’t have to. Just ask Louisiana Sportsman. Louisiana Sportsman has been catering to Southern fisherman and hunters for nearly 40 years. They’ve had a long time to build up a subscription […]
A New Sales Engine The transition into digital publication has been rough on newspapers. (This year’s New York Press Association Spring Conference has made that clear.) Your digital front end isn’t just a supplement to your print edition – it’s the engine that drives all your sales, digital and print alike. It’s time to put […]
The Black Market of Content You spend a lot of time and effort on crafting amazing content. You want your subscribers to be excited about it. You want them to talk about it and share it. A good metered paywall like Leaky Paywall will allow just that: broad scale sharing over social media without compromising […]
Everybody Loves A Bargain There’s a quick, easy way to encourage people to subscribe: add a coupon. Coupons are compelling to readers – everyone loves a good deal. They reduce the friction of sales funnel, giving your readers an excuse to finally subscribe. And they’re incredibly easy to create. Digiday, which publishes content on digital […]
Leaky Paywall Makes Your Life Just A Little Easier A metered paywall is a necessity for a digital publication. It protects your content without locking away its value from the search engines and social media outlets that drive reach and visibility. A flexible metered paywall like Leaky Paywall can do even more. It allows you […]
The Project – A Proud Print History Modern Drummer is a comprehensive drumming magazine with a long history of compelling issues. Interviews with titans and rising stars, product reviews, tools and tricks of trade, reflections on the history of music – Modern Drummer has been providing the drumming brotherhood with a wealth of treasure for […]
Visitor traffic plummets but subscription conversions increase four fold. What should you do? Watch this video [4:06] to find what the Wall Street Journal discovered and what options you have.
There are some big differences between membership software and a metered paywall… the biggest is that the meter will let Google index and rank all your articles in search. The meter (which gives a reader X number of articles of their choosing before requiring a subscription) also promotes social sharing since any article can […]
The trend is turning… the world of low value free information is so underwhelming that we would rather pay for access to great reporting on our special topic of interest. Your readers prefer to pay for better information than they can get for free. So if you run a news site that produces original content for your niche […]
No big surprise, but metered paywalls work and have been working for a number of years now. It makes sense, give away a few free articles (that also happen to show up and rank well in Google search) and then ask the reader to pay to subscribe. The New York Times has been a pioneer […]
This question came in last week from a publisher looking to start up. Let’s jump in… in order to get to 5000 subscribers you need to do 2 things very well: produce exclusive “can’t get anywhere else” content produce content your audience “can’t live without“ What subscribers will pay for Let’s take a look at a […]
Like many digital offerings and publications, Crunchyroll is in a niche industry: a global video service for streaming Japanese Anime and Asian media (animated videos). Whether you publish articles, how-tos, or other content, Crunchyroll.com’s methods work. Crunchyroll.com has a tiered membership model: a free level of service which serves up ads to viewers with free memberships […]
In 2014, blogger, Shannon George, wrote a detailed article comparing two online payment processors, PayPal and Stripe . The article, Paypal vs. Stripe, is a great read to understand the differences, pros, and cons of each. If you are using the WordPress platform for your digital publication, both processors can handle subscriptions (recurring and non-recurring). It’s nice to […]
#3 Your Paywall – readers try before they buy If you think your content solves a pain point for your audience that motivates them enough to pay then you absolutely should be running a metered paywall. What is a metered paywall? Simply a metered paywall lets your reader view X number of articles over a […]