Tag: publisher revenue
Your Login Page Is Your Best Subscription Sales Page
Northshore Magazine’s login page out-earned every other traffic source in 30 days. Three lines of copy and a UTM tag turned a dead-end form into revenue.
Should You Stop Printing? A Decision Path for Publishers
Stop, shrink, or charge more: three publishers made three different print decisions, with real numbers on what happened next.
How a Free News Site Hit 5.7% Conversion Without a Paywall
This publisher gates nothing, yet readers still pay. Here’s how a generous registration wall and a stack of membership levers turn a free site into real revenue.
The $351M Vote of Confidence for Reader Revenue
Warren Buffett just invested $351M in the NYT. We unpack the metered paywall strategy behind this massive reversal and how to model it at your scale.
The Hidden Cost of the Discount Trap
A publisher’s Valentine’s Day promotion converted 80 subscribers but lost 379. Here’s what went wrong and the 4-part fix.
How Total Rugby League Grew Revenue 56% With a Registration Wall and Trial Offer
Total Rugby League grew revenue 56% by simplifying their registration wall and adding trial offers, capturing registrations 831% faster than before.
7 Subscription Mistakes That Cost the Pittsburgh Post-Gazette Millions
The Pittsburgh Post-Gazette could have generated $28 million annually from subscriptions. Instead, seven fundamental mistakes destroyed their revenue. Here’s what killed their subscription business.