Your Web Site: The Essential Hub of Your Social Media Strategy

The world is all a-buzz right now (at least my corner of the world) about social media marketing and how to make Twitter or Facebook or YouTube or LinkedIn or Digg or Bloopt work for your business. I happen to think that these services—except for Bloopt, which I just made up—CAN work for businesses in […]

The Billboard Analogy & The Importance of Proving that Social Media Sells

Coca-Cola isn’t alerted by Rickie’s Convenience Mart every time you buy an ice cold bottle after walking past their signs at the local little league field. Nike can’t run the numbers (groan) on how many times people have purchased new kicks after seeing skinnier people in their ads on the subway. And McDonald’s can’t track […]