Leaky Paywall Monthly Update – August 2022


Put Your Best Foot Forward

As summer draws to a close, we’ve got some quick, practical tips for optimizing your subscription set up and your reader experience.

Discover your most effective messaging with A/B testing, learn the best practices for local news success (and see how some can apply to all publications), learn how to sell more subscriptions with member benefits, and more.

Ready? Let’s go.


Featured Tool:

A/B Testing with Leaky Paywall

Did you know use existing Leaky Paywall features to set up A/B testing for your subscription sales messaging?

There are actually 2 methods.

Use Ad Dropper to create ‘ads’ with different messages and set those ads to drop randomly as the text into your existing subscription nag.

Or you can have your developer tweak the code to tailor your subscription message to the content category of the page it appears on.

Get the full details and instructions.


Featured Content:

Digital Success for Local News

In case you missed it…

We recently published a three part series on how to achieve digital success as a local news publisher. Our own Pete Ericson and Tyler Channell discuss winning strategies, revenue models, and best practices based on the publications they’ve seen succeed.

So you wouldn’t miss out, we’ve gathered the whole series here:

The 10 Best Paywall Providers For Your Content Business in 2022
Why use Paywall software? Monetizing your digital publication requires a crucial decision: Should I set up a paywall? Most publishers find that their digital ad revenues are trending downward and… Read more.
The 10 Best Paywall Providers For Your Content Business in 2022
Why use Paywall software? Monetizing your digital publication requires a crucial decision: Should I set up a paywall? Most publishers find that their digital ad revenues are trending downward and… Read more.
How your paywall can help you build reader relationships
Don’t let your paywall drive potential subscribers away If you are a publisher thinking your paywall is an annoyance on your website then we suggest it simply is not implemented… Read more.
How your paywall can help you build reader relationships
Don’t let your paywall drive potential subscribers away If you are a publisher thinking your paywall is an annoyance on your website then we suggest it simply is not implemented… Read more.
Catch Magazine builds recurring revenues with a streamlined subscription platform
If you’re a magazine publisher, you know that recurring revenue is key to sustaining your business. And while there are many ways to build recurring revenue, Catch Magazine has found… Read more.
Catch Magazine builds recurring revenues with a streamlined subscription platform
If you’re a magazine publisher, you know that recurring revenue is key to sustaining your business. And while there are many ways to build recurring revenue, Catch Magazine has found… Read more.
How to easily produce a premium newsletter for your paid subscribers
In Episode 31 of the Paywall Podcast, Pete and Tyler discuss how to quickly update your existing newsletter into a value-add for your paid subscribers. It’s easy and you already… Read more.
How to easily produce a premium newsletter for your paid subscribers
In Episode 31 of the Paywall Podcast, Pete and Tyler discuss how to quickly update your existing newsletter into a value-add for your paid subscribers. It’s easy and you already… Read more.
15 Innovative Tactics To Grow Your Subscription Revenues
It’s time to consider adding revenue streams. Check out these new tactics that are actually working for our publishers. Read more.
15 Innovative Tactics To Grow Your Subscription Revenues
It’s time to consider adding revenue streams. Check out these new tactics that are actually working for our publishers. Read more.

Featured Tip:

Blocking Incognito Browsing

You can actually create more paid subscription opportunities by blocking incognito browsing.

Using IP Blocker stops people from circumventing your paywall, no matter which browser or mode they switch to. It feeds people back into Leaky Paywall’s subscription system, ultimately creating more subscribers.

Looking for other ways to stop people from sneaking around your paywall? We’ve got more tips!


Quick Tip:

How to add data on a user profile

You can use filters to display any number of useful facts about the user on their Leaky Paywall profile page, including their subscription start and end dates, their comment count, or more custom fields. Get the instructions.


Recent Success Stories

Sell more subscriptions with member benefits
Pete walks through a few actual publications, offering advice on how to find and phrase your best member benefits to sell more paid subscriptions. Read more.
Sell more subscriptions with member benefits
Pete walks through a few actual publications, offering advice on how to find and phrase your best member benefits to sell more paid subscriptions. Read more.

More tips and updates are always available on our site. 

Until next time, be safe and be well!

Thanks,
Pete Ericson & Jeremy Green
LeakyPaywall.com

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© 2021 Leaky Paywall
PO Box 855 Grantham, NH 03753


Ready to grow your subscriptions?