Put Your Best Foot Forward
As summer draws to a close, we’ve got some quick, practical tips for optimizing your subscription set up and your reader experience.
Discover your most effective messaging with A/B testing, learn the best practices for local news success (and see how some can apply to all publications), learn how to sell more subscriptions with member benefits, and more.
Ready? Let’s go.
A/B Testing with Leaky Paywall
Did you know use existing Leaky Paywall features to set up A/B testing for your subscription sales messaging?
There are actually 2 methods.
Use Ad Dropper to create ‘ads’ with different messages and set those ads to drop randomly as the text into your existing subscription nag.
Or you can have your developer tweak the code to tailor your subscription message to the content category of the page it appears on.
Get the full details and instructions.
Digital Success for Local News
In case you missed it…
We recently published a three part series on how to achieve digital success as a local news publisher. Our own Pete Ericson and Tyler Channell discuss winning strategies, revenue models, and best practices based on the publications they’ve seen succeed.
So you wouldn’t miss out, we’ve gathered the whole series here:
Is your website annoying your readers? Here are seven ways to make your website more reader-friendly.
Paywall Podcast E30: Publishers often redesign their sites and add features without considering how these changes will affect the user experience. As a result, many websites are difficult to navigate… Read more.
With our new Insights from Leaky Paywall, you can now easily track which articles are generating the most paying subscribers and free registrations. This powerful tool gives you visibility into… Read more.
As a publisher, it’s important to have a newsletter to drive your visitors back to your website. Read more.
Want to improve the growth of your paid subscriptions? Pete from Leaky Paywall just reviewed the local news site AndoverMAnews.com. Read more.
Tyler Channel and I talk about trends that we have seen put into action as well as what publishers said they were planning on in 2023. This episode turned into… Read more.
We received a question from Flyer Magazine on how best to handle subscriber retention emails. After reviewing the website, the video below turned into a retention and new subscriber generation… Read more.
Blocking Incognito Browsing
You can actually create more paid subscription opportunities by blocking incognito browsing.
Using IP Blocker stops people from circumventing your paywall, no matter which browser or mode they switch to. It feeds people back into Leaky Paywall’s subscription system, ultimately creating more subscribers.
Looking for other ways to stop people from sneaking around your paywall? We’ve got more tips!
How to add data on a user profile
You can use filters to display any number of useful facts about the user on their Leaky Paywall profile page, including their subscription start and end dates, their comment count, or more custom fields. Get the instructions.
Recent Success Stories
Pete walks through a few actual publications, offering advice on how to find and phrase your best member benefits to sell more paid subscriptions. Read more.
More tips and updates are always available on our site.
Until next time, be safe and be well!
Pete Ericson & Jeremy Green
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