A Strong Finish to the Year
With the holidays upon us, Leaky Paywall wants your publication to put its best foot forward in preparation for the new year.
Set yourself up for subscription success, improve your free or paid trials, be inspired by example, find innovative ways to improve readership, and more.
Ready? Let’s go.
Add a Delay to Your Trial (Free or Paid)
Offering a trial period is a proven way to entice users to purchase a product. This is true for publications, too.
But now you can roll your trial period directly into a paid subscription. Whether the trial is free or paid, the new delay feature gives you the option to automatically transform the trial into something better.
Corporate Subscription Sign-up
Corporate subscriptions are a quick and easy way for large organizations to share a paid subscription with their personnel. Anyone with an email address on the organization’s domain can access the publication. Now sign-up is even easier, eliminating the need to create a user profile. Corporation members just have to drop in their email and they’re ready to read.
Learn more about Corporate Subscriptions.
Setting Up a Free Registration – Workflow
A free registration level is a powerful tool for generating new paid digital subscriptions. It allows you to gather email addresses and begin nurturing reader relationships. This updated workflow walks you through every step of setting up a free registration level in detail.
Iron & Air
Personable tone, sponsored content, slick UI: Iron & Air is a brilliant example of a print magazine doing digital right.
This high-end vehicle magazine has created an elegant and seamless reader experience and is focused on email- building in order to nurture reader relationships. Beautiful photos span the screen without disrupting the articles’ readability. A small notice bar at the bottom sends readers to the full digital issue containing the current article.
When triggered, the subscription nag fades out a teaser of the content on-screen and offers a free registration, with a brief summary of the benefits.
Go explore Iron & Air for yourself.
More Recent Tips:
Display a renewal/subscription message to expired subscribers
Want to encourage your expired subscribers to renew or upgrade their subscription? Use shortcodes to display specific marketing content to specific classes of subscribers. Learn more.
Change the User Role of a New Subscriber
Leaky Paywall defaults to certain settings and roles during subscriber registration. Now you can customize the reader experience by changing the user role from the beginning. See how.
- Fixed help link for webhooks
- Added function to format display price
- Updated readme
- Added filters for session argument in Stripe Checkout
- Added trials for Stripe Checkout
- Added trial data to transaction of Stripe Checkout
- Trials: added option for paid subscription delay
- Trials: updated transaction price
- Fixed rounding off error for Apple Pay
Recent Success Stories
Is your website annoying your readers? Here are seven ways to make your website more reader-friendly.
Paywall Podcast E30: Publishers often redesign their sites and add features without considering how these changes will affect the user experience. As a result, many websites are difficult to navigate… Read more.
With our new Insights from Leaky Paywall, you can now easily track which articles are generating the most paying subscribers and free registrations. This powerful tool gives you visibility into… Read more.
As a publisher, it’s important to have a newsletter to drive your visitors back to your website. Read more.
Want to improve the growth of your paid subscriptions? Pete from Leaky Paywall just reviewed the local news site AndoverMAnews.com. Read more.
Tyler Channel and I talk about trends that we have seen put into action as well as what publishers said they were planning on in 2023. This episode turned into… Read more.
We received a question from Flyer Magazine on how best to handle subscriber retention emails. After reviewing the website, the video below turned into a retention and new subscriber generation… Read more.
More tips and updates are always available on our site.
Until next time, be safe and be well! Happy Holidays!
Pete Ericson & Jeremy Green
Built with Newsletter Glue.