Tag: subscription growth
What many publishers get wrong about pricing
How to Raise Subscription Prices Without Losing Subscribers
A Youngstown business journal went from $25 to $99 a year and nobody canceled. Colin Devroe and Pete Ericson explain how to raise your prices the same way.
5 Things a Registration Wall Does That a Pop-Up Can’t
A pop-up asks for an email. A registration wall does more: 2x to 7x more signups, reader data, higher ad rates and protection from AI scrapers.
How Many Devices Should One Subscription Allow?
The New York Times flagged a paying subscriber for too many devices. Here’s where to set your login limit, and how to turn password sharing into revenue.
What The Independent’s Membership Tiers Can Teach You
The Independent rebuilt its subscription as two membership tiers made of perks, not access. Here’s how the model works and the version your site can copy.
Selling the Benefits, Not the Access: How to Fix Your Subscription Page
Nobody wants to buy “unlimited access.” Here’s how to rewrite your subscription page around benefits, cut the distractions, and set up pricing cards that convert.
Subscription growth flat? Start with the page you’re ignoring.
Your Login Page Is Your Best Subscription Sales Page
Northshore Magazine’s login page out-earned every other traffic source in 30 days. Three lines of copy and a UTM tag turned a dead-end form into revenue.
Should You Stop Printing? A Decision Path for Publishers
Stop, shrink, or charge more: three publishers made three different print decisions, with real numbers on what happened next.
How a Free News Site Hit 5.7% Conversion Without a Paywall
This publisher gates nothing, yet readers still pay. Here’s how a generous registration wall and a stack of membership levers turn a free site into real revenue.
The $351M Vote of Confidence for Reader Revenue
Warren Buffett just invested $351M in the NYT. We unpack the metered paywall strategy behind this massive reversal and how to model it at your scale.
The Hidden Cost of the Discount Trap
A publisher’s Valentine’s Day promotion converted 80 subscribers but lost 379. Here’s what went wrong and the 4-part fix.
How Total Rugby League Grew Revenue 56% With a Registration Wall and Trial Offer
Total Rugby League grew revenue 56% by simplifying their registration wall and adding trial offers, capturing registrations 831% faster than before.
How to Nurture Engaged Readers into Higher Subscription Tiers
Learn to simplify your subscription offerings, guide readers seamlessly from free registration to stable annual subscriber, and use effortless upgrade paths to unlock thousands in new monthly revenue.
The 3-Step Plan to Grow Your Email List 20% Faster
This article breaks down a proven 3-step framework designed to grow your email list 20% faster and turn those new sign-ups into loyal, paying subscribers.
How magazine publishers are thriving in today’s digital landscape
Is your publishing business still stuck in the past? Learn how to stop relying on old ad models and build a profitable, sustainable business by treating your content as a premium digital product.
Case Study: Similar Paywall Setups, Two Very Different Outcomes
Two WordPress publishers run the same paywall stack but get very different results. This case study breaks down the tweaks behind each win and the flywheel that blends them.
Surviving Google’s AI Overviews: A Simple Playbook for WordPress Publishers
Google’s AI snippets are stealing easy clicks. Learn how first-party data and a flexi-meter can turn fewer visits into more loyal subscribers.
The Publisher Flywheel: Turn Readers Into Revenue
Build email, boost traffic, turn readers into revenue—spin up your Flywheel Framework today.
