Bättre Stadsdel, a Stockholm local news site, swapped an inline signup form for List Builder, our full-screen registration wall. Free signups climbed within days, and daily revenue followed about six weeks later.
Northshore Magazine’s login page out-earned every other traffic source in 30 days. Three lines of copy and a UTM tag turned a dead-end form into revenue.
A real UTM breakdown from one regional lifestyle magazine: 277 conversions, $1,276.98 in tracked revenue, and proof that native attribution beats guessing.
This publisher gates nothing, yet readers still pay. Here’s how a generous registration wall and a stack of membership levers turn a free site into real revenue.
How Brew Your Own dropped print, kept its advertisers, and grew its email list going digital-only. The full playbook from Wally Wallace of 50 Fish
Small Boats converts free registrants with one welcome email. The Moss Report uses 18. Both work. Here’s how to match the right drip sequence to your audience.
A niche digital publication grew their email list to 62,754 registered readers, more than double comparable publishers, with one registration wall built around a single word.
One regional news publisher doubled their free-to-paid conversion rate without changing their content or pricing. Here’s the three-part system behind it.
Total Rugby League grew revenue 56% by simplifying their registration wall and adding trial offers, capturing registrations 831% faster than before.
Two WordPress publishers run the same paywall stack but get very different results. This case study breaks down the tweaks behind each win and the flywheel that blends them.
Stop losing readers to vague pop-ups. Learn how one simple word change sent registrations back from a nosedive to record highs.
When donations weren’t enough, the Key Biscayne Independent found a smarter path. By layering free registration with email capture and a light paywall, they turned casual readers into loyal subscribers and unlocked steady revenue in the process.
Data control leads to audience growth and increased paid subscription conversions.
Small Boats, a digital magazine publisher, was grappling with monetization and content organization. They needed a robust subscription system and a way to streamline their content by issue.
We dive into a successful Facebook ads promotion to build subscriptions
We dive into successful holiday promotional subscription strategies for publishers
We dive into a case study on Salem Reporter, a local news publisher that has seen significant success in growing their revenue.
Piano is built for News Corp-sized publishers. If that’s not you, you’re paying for complexity you don’t use. Here’s how Mexico News Daily migrated to Leaky Paywall in under 60 days, then grew to 1.4M monthly visitors with a 9% free-to-paid conversion rate.
Pay per article allows readers to purchase single articles. Offering a pay per article option can help drive readers to subscribe if both options are shown in tandem with each other.
In this webinar Lesley Sim from Newsletter Glue provides newsletter tactics to help publishers that use WordPress succeed.
Pete and Tyler from Leaky Paywall and the Paywall Project reviewed the Relevant Magazine website independently, coming up with three things that could help build paid subscriptions.
Want to improve the growth of your paid subscriptions? Pete from Leaky Paywall just reviewed the local news site AndoverMAnews.com.
As a publisher, it’s important to have a newsletter to drive your visitors back to your website.
Catch Magazine has found a platform that makes it easy and streamlined. In this article, we’ll show you how Catch Magazine moved from PayPal to Stripe to create a recurring revenue stream that’s growing month after month.
Join Pete and Tyler in a discussion on how your subscription system should actually be improving the relationship between you and your readers… with the end goal of building your subscription revenue.
Tyler Channel has a long history of helping small, local news publishers survive and thrive in the new digital world. The head of the Paywall Project and also head of Success here at Leaky Paywall, Tyler sat down with Pete to offer his wisdom on how local news publishers can succeed in the digital era, including two major success stories and a load of good tips.
Selling an ad-free subscription has given Swedish publisher Samnytt a significant boost in revenue.
You’re giving away something for free. So you’re giving away your valuable content. So there’s a good match here between an advertiser to sponsor the free registration level and what you can tell anybody that’s new.
Wilderness Living has built a slick, modern website with a strong, consistent user experience using no Big Tech providers.
By adding a free registration level, Small Boats increased their email signups by 20% each month. Your email list is 10x more likely to subscribe.
Foreign Lobby is making the most of their content with a regular subscription, with donations, and with pay-per-post articles.
Stone Soup, a magazine for and by children, offers individual, group, school, and gift subscriptions with Leaky Paywall and WooCommerce.
In this Paywall Podcast episode, Greg Grisolano of LandLine Media discusses the redesign that brought a legacy publication into the future.
When your content is unique, it requires tailored protection. Setting a tightly-metered paywall with easy subscriber access is the key.
Episode 11 of the Paywall Podcast looks at how a digital edition sells print subscriptions and how to take an annual conference virtual.
The Lifecycle of an All-Digital Magazine In Episode 7 of the Paywall Podcast, ZEEN101’s Jeremy Green talks to Todd Moen of Catch Magazine. The Official Journal of Flyfishing Photography and Film, Catch has been an all-digital, high-resolution publication for over a decade. In that time, the magazine has weathered every storm and survived every evolution of […]
Consider selling individual access to live stream concerts as Deutsche Grammophon does with Leaky Paywall
A profile of a successful publication Every profitable publication is born out of a wealth of experience that can be shared. In this episode of the Paywall Podcast, Interview with Street Photography Magazine, Pete sits down with Bob, the founder of Street Photography Magazine, to discuss the journey and strategies that built its success. Listen […]
The Welch News, a small paper serving McDowell County, West Virginia for almost a century, nearly buckled under the weight.
Creative Use on an Ad-Free Publication The Texan is a young publication that focuses on political news from the Lone Star state. The publication prides itself on being advertisement free, as part of its mission to focus solely on the news and on the reader experience. As a subscription-based service, it is not surprising that […]
A Universal Truth Your readers are, in many ways, the most important part of your publication. They’re the source of your revenue and the driving force of your content. And while you are the common thread they share among them, they come to you for different reasons from different backgrounds at different stages of their […]
